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9789811240799 - Managing Customer Value: One Step At A Time (second Edition) di Soman, Dilip; N-marandi, Sara (20 risultati)
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Managing Customer Value (2nd Ed)
Lingua: Inglese
Editore: World Scientific Publishing Company, 2022
ISBN 10: 9811240795 ISBN 13: 9789811240799
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Managing Customer Value: One Step At A Time (second Edition)
Da: suffolkbooks, Center moriches, NY, U.S.A.
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hardcover. Condizione: Very Good. Fast Shipping - Safe and Secure 7 days a week!
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Managing Customer Value : One Step at a Time
Da: GreatBookPrices, Columbia, MD, U.S.A.
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EUR 75,08
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Managing Customer Value : One Step at a Time
Da: GreatBookPrices, Columbia, MD, U.S.A.
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EUR 81,26
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Managing Customer Value: One Step At A Time
Lingua: Inglese
Editore: World Scientific Publishing Co Pte Ltd, 2022
ISBN 10: 9811240795 ISBN 13: 9789811240799
Da: PBShop.store US, Wood Dale, IL, U.S.A.
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HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Managing Customer Value: One Step At A Time
Lingua: Inglese
Editore: World Scientific Publishing Co Pte Ltd, 2022
ISBN 10: 9811240795 ISBN 13: 9789811240799
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
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EUR 79,68
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Managing Customer Value : One Step at a Time
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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EUR 72,31
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Managing Customer Value: One Step At A Time (second Edition)
Da: Chiron Media, Wallingford, Regno Unito
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EUR 81,11
Spedizione EUR 18,13
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
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Managing Customer Value: One Step At A Time (second Edition)
Da: Ria Christie Collections, Uxbridge, Regno Unito
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EUR 86,73
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Managing Customer Value : One Step at a Time
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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EUR 83,07
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Managing Customer Value: One Step At A Time
Lingua: Inglese
Editore: World Scientific Publishing Co Pte Ltd, 2022
ISBN 10: 9811240795 ISBN 13: 9789811240799
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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EUR 93,89
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Managing Customer Value: One Step At A Time
Lingua: Inglese
Editore: World Scientific Publishing Co Pte Ltd, SG, 2022
ISBN 10: 9811240795 ISBN 13: 9789811240799
Da: Rarewaves.com USA, London, LONDO, Regno Unito
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EUR 112,87
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Aggiungi al carrelloHardback. Condizione: New. Second Edition. How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple - hold the individual's hands and walk them up a value ladder, one step at a time.This book is written for an advanced student of business and the practicing manager. It presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value - not just the customer-facing activities. It links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions of the organization. It draws on the science of behaviour change and the data sciences to present a contemporary view of the customer value function. The content is meant to be prescriptive - it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.
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Managing Customer Value: One Step at a Time
Lingua: Inglese
Editore: World Scientific Pub Co Inc, 2022
ISBN 10: 9811240795 ISBN 13: 9789811240799
Da: Revaluation Books, Exeter, Regno Unito
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EUR 101,31
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Spedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 2nd edition. 260 pages. 9.00x6.00x0.94 inches. In Stock.
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MANAGING CUSTOMER VALUE 2E
Da: Speedyhen, Hertfordshire, Regno Unito
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EUR 72,32
Spedizione EUR 48,00
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
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Managing Customer Value: One Step At A Time
Lingua: Inglese
Editore: World Scientific Publishing Co Pte Ltd, 2022
ISBN 10: 9811240795 ISBN 13: 9789811240799
Da: Kennys Bookstore, Olney, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. 2022. Second. Hardcover. . . . . . Books ship from the US and Ireland.
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EUR 89,64
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Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloGebunden. Condizione: New. KlappentextrnrnHow do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think abou.
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Managing Customer Value: One Step At A Time
Lingua: Inglese
Editore: World Scientific Publishing Co Pte Ltd, SG, 2022
ISBN 10: 9811240795 ISBN 13: 9789811240799
Da: Rarewaves.com UK, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 106,00
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Aggiungi al carrelloHardback. Condizione: New. Second Edition. How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple - hold the individual's hands and walk them up a value ladder, one step at a time.This book is written for an advanced student of business and the practicing manager. It presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value - not just the customer-facing activities. It links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions of the organization. It draws on the science of behaviour change and the data sciences to present a contemporary view of the customer value function. The content is meant to be prescriptive - it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.
-
Managing Customer Value: One Step at a Time
Lingua: Inglese
Editore: World Scientific Pub Co Inc, 2022
ISBN 10: 9811240795 ISBN 13: 9789811240799
Da: Revaluation Books, Exeter, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 87,00
Spedizione EUR 14,63
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 2nd edition. 260 pages. 9.00x6.00x0.94 inches. In Stock. This item is printed on demand.
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EUR 81,85
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Spedito da Germania a U.S.A.Quantità: 5 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. MANAGING CUSTOMER VALUE (2ND ED) | Soman Dilip | Buch | Gebunden | Englisch | 2022 | World Scientific | EAN 9789811240799 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
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EUR 92,24
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Spedito da Germania a U.S.A.Quantità: 2 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer How do you decide how much to spend on various marketing actions How do you think about the pricing decision with a view to optimizing the value of your customers as assets Where do you start, what tools do you use, and what heuristics are useful in making these decisions This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple - hold the individual's hands and walk them up a value ladder, one step at a time.This book is written for an advanced student of business and the practicing manager. It presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value - not just the customer-facing activities. It links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions of the organization. It draws on the science of behaviour change and the data sciences to present a contemporary view of the customer value function. The content is meant to be prescriptive - it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.
