9789819697007 - Navigating Asean: Proven Strategies for Consumer Goods from Scholar-practitioners di Tjandra, Rudolf; Maulana, Amalia E. (10 risultati)

Hardcover. Condizione: new. Hardcover. This book offers a unique fusion of cultural intelligence and practical strategy for navigating Indonesias fast-evolving consumer goods sector. Rooted in the scholar-practitioner ethos, it draws on field-tested frameworks and decades of hands-on experience to decode the complexities of doing business in one of Southeast Asias most dynamic markets.Central to this exploration is the use of ethnographic marketing research a powerful tool that reveals nuanced consumer behaviours across Indonesias richly diverse cultural landscape. By examining real-world case studies and emergent market trends, the authors provide a roadmap for aligning leadership, strategy, and local insights.Readers will gain valuable knowledge on how to apply concepts such as emergent planning and complex adaptive systems within a culturally embedded business context. These innovative perspectives bridge theory and practice, equipping executives, entrepreneurs, and marketers with actionable strategies to thrive amid volatility, cultural diversity, and rapid economic transformation. font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Hardcover. Condizione: Brand New. 160 pages. 8.26x5.82x8.50 inches. In Stock.

Condizione: New.

Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers a unique fusion of cultural intelligence and practical strategy for navigating Indonesia s fast-evolving consumer goods sector. Rooted in the scholar-practitioner ethos, it draws on field-tested frameworks and decades of hands-on experience to decode the complexities of doing business in one of Southeast Asia s most dynamic markets.Central to this exploration is the use of ethnographic marketing research a powerful tool that reveals nuanced consumer behaviours across Indonesia s richly diverse cultural landscape. By examining real-world case studies and emergent market trends, the authors provide a roadmap for aligning leadership, strategy, and local insights.Readers will gain valuable knowledge on how to apply concepts such as emergent planning and complex adaptive systems within a culturally embedded business context. These innovative perspectives bridge theory and practice, equipping executives, entrepreneurs, and marketers with actionable strategies to thrive amid volatility, cultural diversity, and rapid economic transformation.

Condizione: new. Questo è un articolo print on demand.

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers a unique fusion of cultural intelligence and practical strategy for navigating Indonesia s fast-evolving consumer goods sector. Rooted in the scholar-practitioner ethos, it draws on field-tested frameworks and decades of hands-on experience to decode the complexities of doing business in one of Southeast Asia s most dynamic markets.Central to this exploration is the use of ethnographic marketing research a powerful tool that reveals nuanced consumer behaviours across Indonesia s richly diverse cultural landscape. By examining real-world case studies and emergent market trends, the authors provide a roadmap for aligning leadership, strategy, and local insights.Readers will gain valuable knowledge on how to apply concepts such as emergent planning and complex adaptive systems within a culturally embedded business context. These innovative perspectives bridge theory and practice, equipping executives, entrepreneurs, and marketers with actionable strategies to thrive amid volatility, cultural diversity, and rapid economic transformation. 160 pp. Englisch.

Condizione: New. Print on Demand.

Condizione: New. PRINT ON DEMAND.

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book offers a unique fusion of cultural intelligence and practical strategy for navigating Indonesia's fast-evolving consumer goods sector. Rooted in the scholar-practitioner ethos, it draws on field-tested frameworks and decades of hands-on experience to decode the complexities of doing business in one of Southeast Asia's most dynamic markets.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 160 pp. Englisch.

Buch. Condizione: Neu. Navigating ASEAN | Proven Strategies for Consumer Goods from Scholar-Practitioners | Rudolf Tjandra (u. a.) | Buch | xxxiii | Englisch | 2025 | Springer | EAN 9789819697007 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.