Isbn: 9798173403131 - survey research and questionnaires: research methods in library and information science, made clear for lis and other research students (2 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Taschenbuch. Condizione: Neu. Neuware - This book is a practical guide to two inseparable skills: designing sound survey research and building the questionnaires that carry it out. Most research methods textbooks treat these as a minor subtopic inside a broader course. This book treats them as a subject worthy of full, dedicated study - from formulating a research question through to writing a finished, persuasive report.The book is organized into five parts: - Foundational Frameworks of Inquiry - the empirical mindset, research design, and sampling theory that make a survey study credible before a single question is written- Instrumentation and Questionnaire Construction - the craft at the heart of the book: turning an abstract concept into a measurable question, writing sound items, building reliable psychometric scales, and sequencing a complete questionnaire a respondent can actually complete- Digital Administration and Ethical Paradigms - distributing a questionnaire through the appropriate platform and channel, and meeting the ethical and legal obligations of surveying human respondents- Specialised Domain Applications - applying survey research and questionnaire design to usability testing, service quality assessment, and community needs assessments- Analytical Operations and Reporting - cleaning and coding the data a questionnaire produces, analyzing it statistically and qualitatively, and reporting it in a way that informs real decisionsEvery technique is demonstrated with a fully worked example rather than described only in the abstract - a real coding scheme, a real Likert-scale questionnaire item, a real chi-square calculation carried through step by step. Two appendices extend the book's practical value: a complete, ready-to-adapt questionnaire template, and an illustrative sample research report showing how a finished study built from that questionnaire actually reads.No prior background in statistics is assumed. By the final chapter, readers will be able to design a sound study, build the questionnaire that carries it out, distribute it, analyze what comes back, and report it - the full arc the title promises, survey research and questionnaires both.…