9798337343273 - impacts of ai-generated content on brand reputation (4 risultati)
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Buch. Condizione: Neu. Impacts of AI-Generated Content on Brand Reputation | Zahid Hussain (u. a.) | Buch | Englisch | 2025 | IGI Global | EAN 9798337343273 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
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Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As AI becomes more sophisticated, the use of AI-generated content is rapidly growing across marketing, customer service, and public relations. While this technology offers great advantages of efficiency, it also introduces new risks to brand r…eputation. Biased and impersonal AI-generated messages can erode consumer trust and lead to public backlash. At the same time, brands that skillfully integrate AI can enhance personalization and engagement. Understanding the potential impacts both positive and negative of AI-generated content is crucial for organizations seeking to maintain authenticity and protect their reputations in an increasingly automated digital landscape. Impacts of AI-Generated Content on Brand Reputation explores how generative AI has redefined global marketing and caused some unforeseen circumstances. The book explores how generative AI can sometimes create more impersonal ads and marketing trends that do not connect with consumers. This book tackles concerns pertaining to the relationship between generative AI and global marketing. Covering topics such as AI, consumer behavior, and marketing, this book is an excellent resource for marketers, companies, researchers, academicians, business leaders, and more.
