9798339638087 - the bizarre chronicles of product innovation: 20 stories of brand overextension that went ridiculously wrong di calvo lance, david (6 risultati)
- Brossura
Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 17,58
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Brossura
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 16,78
EUR 3,84 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Brossura
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 13,58
EUR 13,98 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.
- Brossura
- Print on Demand
Da: California Books, Miami, FL, U.S.A.California Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 17,01
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Print on Demand.
- Brossura
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 20,28
EUR 60,88 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. Neuware - Welcome to The Bizarre Chronicles of Product Innovation-a wild ride through the unpredictable world of branding and product design, where the boldest ideas lead to the most spectacular failures. This isn't your typical guide to success, nor your typical innovation handbook. This is a shame…less salute to the hilarious, jaw-dropping flops that have shaped the history of product launches and brand overextension.In these pages, you'll find a carnival of the gloriously absurd, missteps so grand that they've earned a special place in the annals of marketing history. We will dive deep into the stories that dared to defy convention, like when Coca-Cola wanted to change its name, or when Bic, very confidently, released disposable underwear to the masses. Each chapter will offer you a front-row seat to the moments when ambitious visions collided with the harsh reality, leaving behind unforgettable lessons in how to mess things up.
- Brossura
- Print on Demand
Da: CitiRetail, Stevenage, Regno UnitoCitiRetail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 20,42
EUR 43,17 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Paperback. Condizione: new. Paperback. Welcome to The Bizarre Chronicles of Product Innovation-a wild ride through the unpredictable world of branding and product design, where the boldest ideas lead to the most spectacular failures. This isn't your typical guide to success, nor your typical innovation handbook. This is a shamel…ess salute to the hilarious, jaw-dropping flops that have shaped the history of product launches and brand overextension.In these pages, you'll find a carnival of the gloriously absurd, missteps so grand that they've earned a special place in the annals of marketing history. We will dive deep into the stories that dared to defy convention, like when Coca-Cola wanted to change its name, or when Bic, very confidently, released disposable underwear to the masses. Each chapter will offer you a front-row seat to the moments when ambitious visions collided with the harsh reality, leaving behind unforgettable lessons in how to mess things up. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
