9798904175573 - marketing in the age of ai: the intelligent influence machine di heinsohn, alena (8 risultati)
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Da: California Books, Miami, FL, U.S.A.California Books
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EUR 90,02
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Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
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EUR 117,14
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HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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Hardcover. Condizione: new. Hardcover. Marketing in the Age of AI argues that marketing is undergoing a fundamental transformation from a campaign-based communications discipline into a continuously adaptive intelligence system. Across the book, AI is presented not as a mere tool for faster copywriting or better targeting, but a…s the infrastructure now shaping how brands generate content, predict customer behavior, orchestrate journeys, allocate media spend, measure incrementality, and govern decision-making. The book traces this shift from machine-mediated distribution and data advantage through generative AI, conversational systems, algorithmic visibility, attribution science, organizational redesign, autonomous media, marketing agents, and the global regulatory landscape, showing how each layer contributes to a new model of competitive power.At its deepest level, the book contends that the future of marketing will belong to organizations that combine technical sophistication with strategic coherence, causal discipline, and institutional trust. It explains how predictive models, reinforcement logic, attention economics, and bounded automation can improve performance, but it also insists that long-term advantage depends on governance, legitimacy, and the ability to use intelligence responsibly. By the end, marketing emerges not as a collection of channels or campaigns, but as a system for sensing markets, acting under uncertainty, learning from feedback, and building enduring customer relationships in a world increasingly shaped by AI. A strategic and technically informed examination of how artificial intelligence is transforming marketing into an adaptive intelligence system driven by prediction, automation, causal measurement, customer experience, and trust. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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EUR 97,72
EUR 32,02 spedizioneSpedito da Australia a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: new. Hardcover. Marketing in the Age of AI argues that marketing is undergoing a fundamental transformation from a campaign-based communications discipline into a continuously adaptive intelligence system. Across the book, AI is presented not as a mere tool for faster copywriting or better targeting, but a…s the infrastructure now shaping how brands generate content, predict customer behavior, orchestrate journeys, allocate media spend, measure incrementality, and govern decision-making. The book traces this shift from machine-mediated distribution and data advantage through generative AI, conversational systems, algorithmic visibility, attribution science, organizational redesign, autonomous media, marketing agents, and the global regulatory landscape, showing how each layer contributes to a new model of competitive power.At its deepest level, the book contends that the future of marketing will belong to organizations that combine technical sophistication with strategic coherence, causal discipline, and institutional trust. It explains how predictive models, reinforcement logic, attention economics, and bounded automation can improve performance, but it also insists that long-term advantage depends on governance, legitimacy, and the ability to use intelligence responsibly. By the end, marketing emerges not as a collection of channels or campaigns, but as a system for sensing markets, acting under uncertainty, learning from feedback, and building enduring customer relationships in a world increasingly shaped by AI. A strategic and technically informed examination of how artificial intelligence is transforming marketing into an adaptive intelligence system driven by prediction, automation, causal measurement, customer experience, and trust. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Da: CitiRetail, Stevenage, Regno UnitoCitiRetail
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EUR 110,60
EUR 43,19 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Hardcover. Condizione: new. Hardcover. Marketing in the Age of AI argues that marketing is undergoing a fundamental transformation from a campaign-based communications discipline into a continuously adaptive intelligence system. Across the book, AI is presented not as a mere tool for faster copywriting or better targeting, but a…s the infrastructure now shaping how brands generate content, predict customer behavior, orchestrate journeys, allocate media spend, measure incrementality, and govern decision-making. The book traces this shift from machine-mediated distribution and data advantage through generative AI, conversational systems, algorithmic visibility, attribution science, organizational redesign, autonomous media, marketing agents, and the global regulatory landscape, showing how each layer contributes to a new model of competitive power.At its deepest level, the book contends that the future of marketing will belong to organizations that combine technical sophistication with strategic coherence, causal discipline, and institutional trust. It explains how predictive models, reinforcement logic, attention economics, and bounded automation can improve performance, but it also insists that long-term advantage depends on governance, legitimacy, and the ability to use intelligence responsibly. By the end, marketing emerges not as a collection of channels or campaigns, but as a system for sensing markets, acting under uncertainty, learning from feedback, and building enduring customer relationships in a world increasingly shaped by AI. A strategic and technically informed examination of how artificial intelligence is transforming marketing into an adaptive intelligence system driven by prediction, automation, causal measurement, customer experience, and trust. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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Da: preigu, Osnabrück, Germaniapreigu
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EUR 118,35
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Buch. Condizione: Neu. Marketing in the Age of AI | The Intelligent Influence Machine | Alena Heinsohn | Buch | Englisch | 2026 | BlochSpin | EAN 9798904175573 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 133,58
EUR 67,30 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing in the Age of AI argues that marketing is undergoing a fundamental transformation from a campaign-based communications discipline into a continuously adaptive intelligence system. Across the book, AI is presented not as a mere tool f…or faster copywriting or better targeting, but as the infrastructure now shaping how brands generate content, predict customer behavior, orchestrate journeys, allocate media spend, measure incrementality, and govern decision-making. The book traces this shift from machine-mediated distribution and data advantage through generative AI, conversational systems, algorithmic visibility, attribution science, organizational redesign, autonomous media, marketing agents, and the global regulatory landscape, showing how each layer contributes to a new model of competitive power.At its deepest level, the book contends that the future of marketing will belong to organizations that combine technical sophistication with strategic coherence, causal discipline, and institutional trust. It explains how predictive models, reinforcement logic, attention economics, and bounded automation can improve performance, but it also insists that long-term advantage depends on governance, legitimacy, and the ability to use intelligence responsibly. By the end, marketing emerges not as a collection of channels or campaigns, but as a system for sensing markets, acting under uncertainty, learning from feedback, and building enduring customer relationships in a world increasingly shaped by AI.
