9798905405310 - architects connect: building influence, trust, and specification di ashim nikhil saha (2 risultati)
- Brossura
Da: California Books, Miami, FL, U.S.A.California Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 23,46
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New.
- Brossura
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 29,35
EUR 61,20 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. Neuware - There is a moment every architect remembers, when a specified material transformed a space beyond imagination. The brands architects trust most aren't the loudest in the room; they're the ones that showed up consistently, shared knowledge generously, and respected the architect's craft.Arc…hitects Connect: Building Influence, Trust, and Specification is Ashim Saha's field-tested operating system for converting architectural influence into sustainable business outcomes. Drawing on decades of experience in project sales, BTL engagement, and specification-led go-to-market strategy across national and multinational building materials companies, this book moves across six parts - from understanding the architect ecosystem and segmentation models, to engagement programs, specification and conversion architecture, organisational capability, and KPIs/ROI.Complete with practical frameworks, templates, and anonymised case studies, this is a working playbook for sales leaders, marketers, and CRM architects who want to build a durable system of trust - one that earns specifications because it earns relationships.
