Editore: Oxford University Press, Incorporated, 2008
ISBN 10: 0199286000 ISBN 13: 9780199286003
Lingua: Inglese
Da: Better World Books Ltd, Dunfermline, Regno Unito
Prima edizione
EUR 5,57
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Aggiungi al carrelloCondizione: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Editore: Oxford University Press, United Kingdom, Oxford, 2007
ISBN 10: 0199286000 ISBN 13: 9780199286003
Lingua: Inglese
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
EUR 3,55
Convertire valutaQuantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully. Each term covered in this advanced dictionary includes six elements: Description -- how the term is defined Key insights -- important insights provided by an understanding of the term Keywords -- words to further understand the nature of the term Implications -- what knowledge of the term means to marketers Application areas and further readings -- areas where the term's knowledge is being put to use Bibliography -- articles and books referenced Example entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe's Law, Moore's Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner's Curse. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Editore: Oxford University Press, U.S.A., 2008
ISBN 10: 0199286000 ISBN 13: 9780199286003
Lingua: Inglese
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
EUR 3,36
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers.
Editore: Oxford University Press, Incorporated, 2008
ISBN 10: 0199286000 ISBN 13: 9780199286003
Lingua: Inglese
Da: Better World Books, Mishawaka, IN, U.S.A.
Prima edizione
EUR 10,52
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Editore: Oxford University Press, Incorporated, 2008
ISBN 10: 0199286000 ISBN 13: 9780199286003
Lingua: Inglese
Da: Better World Books, Mishawaka, IN, U.S.A.
Prima edizione
EUR 10,52
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Da: The Compleat Scholar, Rochester, NY, U.S.A.
EUR 17,25
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Aggiungi al carrelloHardcover. Condizione: As New. Hardcover with jacket. New book showing minor shelfwear. Never read, pages are clean and unmarked.
Editore: Oxford University Press, Oxford, 2008
ISBN 10: 0199286000 ISBN 13: 9780199286003
Lingua: Inglese
Da: MARCIAL PONS LIBRERO, MADRID, Spagna
EUR 49,87
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Aggiungi al carrelloTAPA BLANDA. Condizione: New.
EUR 68,36
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Aggiungi al carrelloHardcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 2008. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2008. Ammareal gives back up to 15% of this item's net price to charity organizations.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 74,26
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Aggiungi al carrelloCondizione: New. In.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 71,29
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Aggiungi al carrelloCondizione: New.
EUR 72,14
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Aggiungi al carrelloCondizione: New.
EUR 80,28
Convertire valutaQuantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, dir.
Da: Chiron Media, Wallingford, Regno Unito
EUR 68,26
Convertire valutaQuantità: 10 disponibili
Aggiungi al carrelloPF. Condizione: New.
EUR 79,84
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 81,08
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Editore: Oxford University Press, USA, 2008
ISBN 10: 0199285993 ISBN 13: 9780199285990
Lingua: Inglese
Da: Mispah books, Redhill, SURRE, Regno Unito
EUR 79,44
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Aggiungi al carrelloHardcover. Condizione: Like New. Like NewLIKE NEW. book.
Da: BennettBooksLtd, North Las Vegas, NV, U.S.A.
EUR 77,23
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Aggiungi al carrelloPaperback. Condizione: New. In shrink wrap. Looks like an interesting title!
Editore: Oxford University Press OUP, 2008
ISBN 10: 0199286000 ISBN 13: 9780199286003
Lingua: Inglese
Da: Books Puddle, New York, NY, U.S.A.
EUR 127,49
Convertire valutaQuantità: 4 disponibili
Aggiungi al carrelloCondizione: New. pp. 660.
EUR 132,31
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Aggiungi al carrelloCondizione: New.
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
EUR 93,02
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Aggiungi al carrelloCondizione: New.
EUR 149,78
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 158,01
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 163,75
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Aggiungi al carrelloCondizione: New.
Editore: Oxford University Press, U.S.A., 2008
ISBN 10: 0199286000 ISBN 13: 9780199286003
Lingua: Inglese
Da: Mispah books, Redhill, SURRE, Regno Unito
EUR 157,66
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Like New. Like New. book.
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
EUR 131,09
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Aggiungi al carrelloCondizione: New.
EUR 194,30
Convertire valutaQuantità: 2 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. Neuware - This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications. Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 212,27
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Aggiungi al carrelloCondizione: New. In.
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 75,10
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Aggiungi al carrelloPAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 85,86
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Aggiungi al carrelloPaperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 847.
Editore: Oxford University Press, U.S.A., 2008
ISBN 10: 0199286000 ISBN 13: 9780199286003
Lingua: Inglese
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 77,34
Convertire valutaQuantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: new. Questo è un articolo print on demand.