Da: Books From California, Simi Valley, CA, U.S.A.
paperback. Condizione: Good. Minimal creasing/dirtiness on cover. Pages are clean.
Da: Books From California, Simi Valley, CA, U.S.A.
paperback. Condizione: Very Good.
Condizione: As New. Unread book in perfect condition.
EUR 26,18
Quantità: 15 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Condizione: New.
Editore: Edward Elgar Publishing Ltd, GB, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Lingua: Inglese
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 31,74
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?Key Features include:Theoretical analysis of how advertising works with specific research insights and practical casesDiscussion of the ethical ramifications, pitfalls and societal consequences of current advertising practiceAn overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects.This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.
Editore: Edward Elgar Publishing Ltd, uk advantage, EDCH6, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Lingua: Inglese
Da: Revaluation Books, Exeter, Regno Unito
EUR 23,81
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 166 pages. 8.25x5.50x0.50 inches. In Stock.
Da: Majestic Books, Hounslow, Regno Unito
EUR 30,27
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New.
Editore: Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Lingua: Inglese
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 28,17
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2022. Paperback. . . . . .
Editore: Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Lingua: Inglese
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 26,14
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Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
EUR 26,12
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Aggiungi al carrelloCondizione: New.
Editore: Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Lingua: Inglese
Da: Kennys Bookstore, Olney, MD, U.S.A.
Condizione: New. 2022. Paperback. . . . . . Books ship from the US and Ireland.
EUR 27,41
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Editore: Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Lingua: Inglese
Da: moluna, Greven, Germania
EUR 31,45
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And w.
Da: Books From California, Simi Valley, CA, U.S.A.
Hardcover. Condizione: Very Good.
Editore: Edward Elgar Publishing Ltd Jan 2022, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Lingua: Inglese
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 37,54
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware - This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising What is its role in businesses and organizations And what are the implications of the offline-online shift.
Editore: Edward Elgar Publishing Ltd, GB, 2022
ISBN 10: 1802200908 ISBN 13: 9781802200904
Lingua: Inglese
Da: Rarewaves.com UK, London, Regno Unito
EUR 26,15
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?Key Features include:Theoretical analysis of how advertising works with specific research insights and practical casesDiscussion of the ethical ramifications, pitfalls and societal consequences of current advertising practiceAn overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects.This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.
EUR 126,43
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
EUR 134,92
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Majestic Books, Hounslow, Regno Unito
EUR 129,64
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
EUR 132,33
Quantità: 15 disponibili
Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New.
Editore: Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Lingua: Inglese
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 129,80
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2022. Hardback. . . . . .
EUR 128,73
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Editore: Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Lingua: Inglese
Da: Revaluation Books, Exeter, Regno Unito
EUR 134,37
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 166 pages. 8.75x5.75x0.75 inches. In Stock.
Editore: Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Lingua: Inglese
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 132,56
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. New copy - Usually dispatched within 4 working days. 166.
EUR 132,31
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Editore: Edward Elgar Publishing Ltd, GB, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Lingua: Inglese
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 164,19
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?Key Features include:Theoretical analysis of how advertising works with specific research insights and practical casesDiscussion of the ethical ramifications, pitfalls and societal consequences of current advertising practiceAn overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects.This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.
Editore: Edward Elgar Publishing Ltd, 2022
ISBN 10: 1802200886 ISBN 13: 9781802200881
Lingua: Inglese
Da: moluna, Greven, Germania
EUR 115,07
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And w.