Hardcover. Condizione: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1977. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 1977. Ammareal gives back up to 15% of this item's net price to charity organizations.
Da: Ammareal, Morangis, Francia
Hardcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 1976. Tome 3. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1976. Volume 3. Ammareal gives back up to 15% of this item's net price to charity organizations.
Editore: John Wiley & Sons Inc, 1970-07-22, 1970
ISBN 10: 0471467502 ISBN 13: 9780471467502
Lingua: Inglese
Da: biblion2, Obersulm, Germania
EUR 6,00
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. Zustandsangabe altersgemäß. Sofortversand aus Deutschland. Buch wiegt maximal 500g. Bibliotheksexemplar mit Stempel und Kleber. 150 Seiten. In englischer Sprache. Einband mit leichten Gebrauchsspuren sowie leicht verfärbt.
Editore: see notes for publisher info, 1972
ISBN 10: 0262040387 ISBN 13: 9780262040389
Lingua: Inglese
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
EUR 12,41
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Da: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germania
EUR 6,95
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrellogebundene Ausgabe. Condizione: Gut. 218 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 550.
Editore: University of California Press, 1974
ISBN 10: 0520026098 ISBN 13: 9780520026094
Lingua: Inglese
Da: Anybook.com, Lincoln, Regno Unito
EUR 9,51
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:0520026098.
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
EUR 14,10
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.
Editore: see notes for publisher info, 1972
ISBN 10: 0262040387 ISBN 13: 9780262040389
Lingua: Inglese
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
EUR 8,52
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.15.
Editore: University of California Press, 1984
ISBN 10: 0520049527 ISBN 13: 9780520049529
Lingua: Inglese
Da: Better World Books, Mishawaka, IN, U.S.A.
EUR 6,18
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. Rev ed. Used book that is in excellent condition. May show signs of wear or have minor defects.
Editore: University of California Press, 1984
ISBN 10: 0520049527 ISBN 13: 9780520049529
Lingua: Inglese
Da: Better World Books, Mishawaka, IN, U.S.A.
EUR 6,18
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Rev ed. Used book that is in clean, average condition without any missing pages.
Editore: Addison-Wesley, 1973
Da: Anybook.com, Lincoln, Regno Unito
EUR 8,38
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:
Editore: University of California Press, 1972
Da: Anybook.com, Lincoln, Regno Unito
EUR 8,38
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:
EUR 14,17
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:0262040387.
Editore: Centro studi sui sistemi di trasporto, ROMA, 1974
ISBN 13: 2562817304682
Da: Biblioteca di Babele, Tarquinia, VT, Italia
EUR 8,00
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: BUONO USATO. INGLESE Quaderno n.8, settembre 1974, inglese, prefazione a cura di Mario del Viscovo, pagine leggermente ingiallite ai bordi, con numerose figure in nero nei testi, copertina editoriale flessibile, illustrata, ingiallita, con segno di piega agli angoli superiori e leggere tracce di polvere. Numero pagine 67.
Da: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germania
EUR 9,99
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Aggiungi al carrellogebundene Ausgabe. Condizione: Gut. 532 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 990.
Da: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germania
EUR 9,99
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Aggiungi al carrellogebundene Ausgabe. Condizione: Gut. 532 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. Originalschutzumschlag vorhanden, jedoch Einrisse im Randbereich. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 990.
Da: Zubal-Books, Since 1961, Cleveland, OH, U.S.A.
EUR 5,70
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. *FREE DOMESTIC SHIPPING until Monday, Sept. 22* 480 pp., hardcover, ex library, else text and binding still clean, tight, and bright. - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
Editore: University of California Press, 1984
ISBN 10: 0520049527 ISBN 13: 9780520049529
Lingua: Inglese
EUR 5,25
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Good condition. Revised edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Editore: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001), 2001
ISBN 10: 0130332712 ISBN 13: 9780130332714
Lingua: Inglese
Da: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germania
EUR 15,49
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Aggiungi al carrelloHardcover. Condizione: gut. Auflage: 0007 (Juli 2001). For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore I.
Editore: University of California Press, 1984
ISBN 10: 0520049527 ISBN 13: 9780520049529
Lingua: Inglese
EUR 16,41
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Good condition. Revised edition. (United States, Politics) A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Da: Better World Books: West, Reno, NV, U.S.A.
EUR 21,92
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Used book that is in clean, average condition without any missing pages.
Editore: University of California Press, Berkeley, CA, 1983
ISBN 10: 0520049527 ISBN 13: 9780520049529
Lingua: Inglese
EUR 17,53
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Fair. Revised Edition; First Printing. 327 pages; personal stamp from previous owner on the inside of the front cover. Moderate foxing on the exterior edges of textblock. Slightly cocked spine. Good condition otherwise. No other noteworthy defects. No markings on text pages. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be packaged with care and ship on the same or next business day. Buy with confidence.
Da: Buchpark, Trebbin, Germania
Condizione: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher.
Da: Gyan Books Pvt. Ltd., Delhi, India
EUR 22,53
Convertire valutaQuantità: Più di 20 disponibili
Aggiungi al carrello
EUR 13,37
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Good. Hardcover; fading and shelf wear to exterior; in good condition with clean text, firm binding.
Editore: University of California Press, 1972
ISBN 10: 0520021045 ISBN 13: 9780520021044
Lingua: Inglese
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
EUR 49,27
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.65.
Editore: University of California Press, 1972
ISBN 10: 0520021045 ISBN 13: 9780520021044
Lingua: Inglese
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
EUR 49,27
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.65.
Editore: University of California Press, 1972
ISBN 10: 0520021045 ISBN 13: 9780520021044
Lingua: Inglese
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
EUR 49,27
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.65.
Da: Drew, Hutchinson, KS, U.S.A.
EUR 35,07
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrellohardcover. Condizione: VeryGood. Used library book in great condition! Could have usual library markings.
Editore: University of California Press, 1972
ISBN 10: 0520026098 ISBN 13: 9780520026094
Lingua: Inglese
Da: Basement Seller 101, Cincinnati, OH, U.S.A.
EUR 26,30
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: As New.