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Basic marketing di perreault william (215 risultati)

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  • Lingua: Inglese

    Editore: McGraw-Hill/Irwin, 2004

    0072864702 / 9780072864700

    • Brossura

    Da: Reliant Bookstore, El Dorado, KS, U.S.A.Reliant Bookstore

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    Condizione: Usato - Buono

    EUR 4,50

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    Quantità: 1 disponibile

    Condizione: good. This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.

  • Lingua: Inglese

    Editore: McGraw-Hill Companies, 2007

    0072380101 / 9780072380101

    • Rilegato

    Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condizione: Usato - Buono

    EUR 4,58

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    Quantità: 2 disponibili

    Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

  • Lingua: Inglese

    Editore: McGraw-Hill/Irwin, 2004

    0072864702 / 9780072864700

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    Da: BookHolders, Towson, MD, U.S.A.BookHolders

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    Condizione: Usato - Buono

    EUR 4,70

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    Quantità: 1 disponibile

    Condizione: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: sixteenth ] Publisher: McGraw-Hill/Irwin Pub Date: 6/24/2004 Binding: Paperback Pages: 214 sixteenth edition.

  • Lingua: Inglese

    Editore: McGraw-Hill Education - Europe, 2010

    0073529958 / 9780073529950

    • Rilegato

    Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condizione: Usato - Discreto

    EUR 6,10

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    Quantità: 1 disponibile

    Hardback. Condizione: Fair. Overview: Basic Marketing 18e builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the ?four Ps? in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing?s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent ?best practices.? This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.…

  • Lingua: Inglese

    Editore: McGraw-Hill Education - Europe, 2004

    0072525231 / 9780072525236

    • Rilegato

    Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condizione: Usato - Buono

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    Quantità: 1 disponibile

    Condizione: Good.

  • Lingua: Inglese

    Editore: McGraw-Hill Education - Europe, 2004

    0072525231 / 9780072525236

    • Rilegato

    Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condizione: Usato - Molto buono

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    Quantità: 1 disponibile

    Condizione: Very Good.

  • Lingua: Inglese

    Editore: McGraw-Hill Education - Europe, 2010

    0073529958 / 9780073529950

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    Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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    Condizione: Usato - Buono

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    Quantità: 2 disponibili

    Hardback. Condizione: Good. Overview: Basic Marketing 18e builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the ?four Ps? in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing?s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent ?best practices.? This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.…

  • Lingua: Inglese

    Editore: McGraw-Hill/Irwin, 2010

    0073529958 / 9780073529950

    • Rilegato

    Da: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condizione: Usato - Buono

    EUR 6,11

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    Quantità: 1 disponibile

    Condizione: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

  • Lingua: Inglese

    Editore: McGraw-Hill/Irwin, 2010

    0073529958 / 9780073529950

    • Rilegato

    Da: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condizione: Usato - Molto buono

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    Quantità: 1 disponibile

    Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Lingua: Inglese

    Editore: McGraw-Hill Publishing Co., 2004

    0072947039 / 9780072947038

    • Rilegato

    Da: Greenworld Books, arlington, TX, U.S.A.Greenworld Books

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    Condizione: Usato - Molto buono

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    Quantità: 1 disponibile

    Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

  • Lingua: Inglese

    Editore: McGraw-Hill/Irwin, 2010

    0073529958 / 9780073529950

    • Rilegato

    Da: Hawking Books, Edgewood, TX, U.S.A.Hawking Books

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    Condizione: Usato - Buono

    EUR 6,19

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    Quantità: 1 disponibile

    Condizione: Good. Meets or exceeds the good condition guidelines. Nice copy. Has some staining. Five star seller - Buy with confidence.

  • Lingua: Inglese

    Editore: McGraw-Hill College, 2004

    0072864699 / 9780072864694

    • Brossura

    Da: Wonder Book, Frederick, MD, U.S.A.Wonder Book

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    Condizione: Usato - Buono

    EUR 6,42

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    Quantità: 1 disponibile

    Condizione: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

  • Lingua: Inglese

    Editore: McGraw-Hill/Irwin, 2003

    0072557982 / 9780072557985

    • Brossura

    Da: Wonder Book, Frederick, MD, U.S.A.Wonder Book

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    Condizione: Usato - Come nuovo

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    Quantità: 1 disponibile

    Condizione: As New. Like New condition. 2002-2003 edition. A near perfect copy that may have very minor cosmetic defects.

  • Lingua: Inglese

    Editore: Irwin/McGraw-Hill, 2006

    0072864710 / 9780072864717

    • Brossura

    Da: Hawking Books, Edgewood, TX, U.S.A.Hawking Books

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    Condizione: Usato - Molto buono

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    Condizione: Very Good. Very Good Condition. Five star seller - Buy with confidence.

  • Lingua: Inglese

    Editore: Irwin/McGraw-Hill, 2006

    0072864710 / 9780072864717

    • Brossura

    Da: The Maryland Book Bank, Baltimore, MD, U.S.A.The Maryland Book Bank

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    Condizione: Usato - Molto buono

    EUR 2,38

    EUR 4,18 spedizione 
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    Quantità: 1 disponibile

    paperback. Condizione: Very Good. 17th ed. Used - Very Good.

  • Lingua: Inglese

    Editore: McGraw-Hill/Irwin, 2010

    0073529958 / 9780073529950

    • Rilegato

    Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condizione: Usato - Molto buono

    EUR 6,73

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    Quantità: 1 disponibile

    Hardcover. Condizione: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: McGraw-Hill/Irwin, 2010

    0073529958 / 9780073529950

    • Rilegato

    Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Condizione: Usato - Buono

    EUR 6,73

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    Quantità: 1 disponibile

    Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: McGraw-Hill Publishing Co., 2004

    0072947039 / 9780072947038

    • Rilegato

    Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condizione: Usato - Molto buono

    EUR 6,94

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    Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Lingua: Inglese

    Editore: McGraw-Hill College (edition 9th), 1998

    0075610280 / 9780075610281

    • Brossura

    Da: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condizione: Usato - Molto buono

    EUR 7,13

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    Quantità: 1 disponibile

    Paperback. Condizione: Very Good. 9th. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

  • Lingua: Inglese

    Editore: McGraw-Hill Companies, 2007

    0072380101 / 9780072380101

    • Rilegato

    Da: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.St Vincent de Paul of Lane County

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    Condizione: Usato - Buono

    EUR 3,66

    EUR 3,56 spedizione 
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    Quantità: 1 disponibile

    Condizione: Good. hardcover 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects.

  • Lingua: Inglese

    Editore: McGraw-Hill, 2008

    0077262425 / 9780077262426

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    Da: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.St Vincent de Paul of Lane County

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    Condizione: Usato - Buono

    EUR 3,66

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    Condizione: Good. COVER SHOWS SOME GENERAL WEAR, SUCH AS SCRATCHES, RUBBING AND CREASES. paperback 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects.

  • Lingua: Inglese

    Editore: Homewood, Il: Richard D. Irwin, 1984, 1984

    0256030197 / 9780256030198

    • Rilegato

    Da: Wonder Book, Frederick, MD, U.S.A.Wonder Book

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    Condizione: Usato - Buono

    EUR 7,52

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    Condizione: Good. Good condition. 8th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.

  • Lingua: Inglese

    Editore: McGraw-Hill Education - Europe, 2010

    0073529958 / 9780073529950

    • Rilegato

    Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condizione: Usato - Discreto

    EUR 7,94

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    Hardback. Condizione: Fair. Overview: Basic Marketing 18e builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the ?four Ps? in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing?s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent ?best practices.? This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.…

  • Lingua: Inglese

    Editore: McGraw-Hill Education - Europe, 2010

    0073529958 / 9780073529950

    • Rilegato

    Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

    Venditore con 4 stelle
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    Condizione: Usato - Buono

    EUR 7,94

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    Spedito in U.S.A.

    Quantità: 2 disponibili

    Hardback. Condizione: Good. Overview: Basic Marketing 18e builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the ?four Ps? in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing?s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent ?best practices.? This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.…

  • Lingua: Inglese

    Editore: McGraw-Hill Education - Europe, 2004

    0072525231 / 9780072525236

    • Rilegato

    Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condizione: Usato - Molto buono

    EUR 7,94

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    Quantità: 1 disponibile

    Condizione: Very Good.

  • Lingua: Inglese

    Editore: McGraw-Hill Education - Europe, 2004

    0072525231 / 9780072525236

    • Rilegato

    Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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    Condizione: Usato - Buono

    EUR 7,94

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    Quantità: 1 disponibile

    Condizione: Good.

  • Lingua: Inglese

    Editore: McGraw-Hill/Irwin (edition 17), 2008

    0073381055 / 9780073381053

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    Da: BooksRun, Philadelphia, PA, U.S.A.BooksRun

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    Condizione: Usato - Discreto

    EUR 7,95

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    Quantità: 1 disponibile

    Hardcover. Condizione: Fair. 17. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

  • Lingua: Inglese

    Editore: McGraw-Hill College, 1998

    0075610280 / 9780075610281

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    Da: HPB-Red, Dallas, TX, U.S.A.HPB-Red

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    Condizione: Usato - Buono

    EUR 4,59

    EUR 3,34 spedizione 
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    Quantità: 1 disponibile

    paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

  • Lingua: Inglese

    Editore: McGraw-Hill Publishing Co., 2004

    0072947039 / 9780072947038

    • Rilegato

    Da: HPB-Red, Dallas, TX, U.S.A.HPB-Red

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    Condizione: Usato - Buono

    EUR 4,59

    EUR 3,34 spedizione 
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    Quantità: 1 disponibile

    hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

  • Lingua: Inglese

    Editore: McGraw-Hill Companies, 2000

    0075610310 / 9780075610311

    • Brossura

    Da: Downtown Atlantis Books, EVANSTON, IL, U.S.A.Downtown Atlantis Books

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    Condizione: Usato - Buono

    EUR 4,54

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    Quantità: 1 disponibile

    Paperback. Condizione: Good. 11th. Very good, a little worn. Inside pages are clean, spine is tight.