Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
EUR 10,42
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Aggiungi al carrelloPaperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Da: Bahamut Media, Reading, Regno Unito
EUR 38,32
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Aggiungi al carrellopaperback. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Da: AwesomeBooks, Wallingford, Regno Unito
EUR 38,32
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Aggiungi al carrellopaperback. Condizione: Very Good. Behavioural Research for Marketing: A Practitioner's Handbook This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 45,34
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Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. 400.
Da: Majestic Books, Hounslow, Regno Unito
EUR 47,36
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 40,14
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 48,11
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Da: California Books, Miami, FL, U.S.A.
EUR 51,71
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Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 41,93
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Da: BargainBookStores, Grand Rapids, MI, U.S.A.
EUR 48,39
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Aggiungi al carrelloPaperback or Softback. Condizione: New. Behavioural Research for Marketing: A Practitioner's Handbook 0.66. Book.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 43,80
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Da: Books Puddle, New York, NY, U.S.A.
EUR 54,87
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 46,45
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Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 55,65
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Da: Chiron Media, Wallingford, Regno Unito
EUR 49,69
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Da: Revaluation Books, Exeter, Regno Unito
EUR 66,55
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Aggiungi al carrelloPaperback. Condizione: Brand New. 208 pages. 9.00x6.00x0.55 inches. In Stock.
Da: BooksRun, Philadelphia, PA, U.S.A.
EUR 15,04
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Aggiungi al carrelloPaperback. Condizione: Good. 1. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
EUR 45,23
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Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 180,32
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 181,62
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Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 181,95
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 198,22
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Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 216,86
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Da: Revaluation Books, Exeter, Regno Unito
EUR 265,88
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Da: Revaluation Books, Exeter, Regno Unito
EUR 45,72
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Aggiungi al carrelloPaperback. Condizione: Brand New. 208 pages. 9.00x6.00x0.55 inches. In Stock. This item is printed on demand.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 48,59
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics. It has practical examples throughout to help illustrate how to operationalise theory in market research and to underpin the way we understand how people think, behave, decide and make choices. Each theory is explained in accessible terms to ensure that the content is relevant and useful to commercial market researchers. By considering different theoretical models of human behaviour from the outset, this book will open new avenues of investigation, help researchers to develop more dynamic and challenging hypotheses to test during the research process, and ultimately result in more insightful outcomes. The book brings together theories that look at how society is shaped and formed, and how this impacts on the individual, along with theories that focus on the mind and behaviour of the individual; these perspectives are equally important in market research but not usually considered within the same text. This book is not limited to theory alone; in each chapter, illustrative examples are used to help demonstrate how theory can be applied to real-world market research projects. Additionally, throughout there are helpful suggestions in terms of question content to help operationalise theory. This book will appeal to those that have recently entered the field of market research and are interested in the theoretical underpinnings of human behaviour, undergraduates and post-graduates that are studying marketing, business studies or social science, where a core component of the course requirement is market research, and finally those that are users of market research data and want a working knowledge of key theories of human behaviour.
Da: Revaluation Books, Exeter, Regno Unito
EUR 207,76
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Aggiungi al carrelloHardcover. Condizione: Brand New. 208 pages. 9.00x6.00x0.59 inches. In Stock. This item is printed on demand.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 213,90
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics. It has practical examples throughout to help illustrate how to operationalise theory in market research and to underpin the way we understand how people think, behave, decide and make choices. Each theory is explained in accessible terms to ensure that the content is relevant and useful to commercial market researchers.By considering different theoretical models of human behaviour from the outset, this book will open new avenues of investigation, help researchers to develop more dynamic and challenging hypotheses to test during the research process, and ultimately result in more insightful outcomes. The book brings together theories that look at how society is shaped and formed, and how this impacts on the individual, along with theories that focus on the mind and behaviour of the individual; these perspectives are equally important in market research but not usually considered within the same text. This book is not limited to theory alone; in each chapter, illustrative examples are used to help demonstrate how theory can be applied to real-world market research projects. Additionally, throughout there are helpful suggestions in terms of question content to help operationalise theory.This book will appeal to those that have recently entered the field of market research and are interested in the theoretical underpinnings of human behaviour, undergraduates and post-graduates that are studying marketing, business studies or social science, where a core component of the course requirement is market research, and finally those that are users of market research data and want a working knowledge of key theories of human behaviour.