EUR 56,17
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EUR 64,90
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Aggiungi al carrelloCondizione: New.
Da: Majestic Books, Hounslow, Regno Unito
EUR 59,45
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 390.
EUR 58,50
Quantità: 1 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 390 1st edition NO-PA16APR2015-KAP.
EUR 58,52
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EUR 58,49
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 67,34
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Aggiungi al carrelloCondizione: New. In.
Da: Chiron Media, Wallingford, Regno Unito
EUR 63,92
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Aggiungi al carrelloPaperback. Condizione: New.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 69,46
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pp. 390.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 77,25
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 84,57
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 390 pages. 9.21x6.14x0.89 inches. In Stock.
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 97,78
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Aggiungi al carrelloCondizione: New.
Da: Chiron Media, Wallingford, Regno Unito
EUR 186,29
Quantità: 5 disponibili
Aggiungi al carrelloHardcover. Condizione: New.
EUR 189,25
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: New.
Condizione: As New. Unread book in perfect condition.
EUR 209,18
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 268,90
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Editor(s): Schroeder, Jonathan E. Series: Routledge Interpretive Marketing Research. Num Pages: 390 pages, 26 black & white illustrations, 9 black & white tables, 23 black & white halftones, 3 bla. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 164 x 27. Weight in Grams: 738. . 2015. 1st Edition. hardcover. . . . .
EUR 337,52
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 1st edition. 390 pages. 9.75x6.50x1.25 inches. In Stock.
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 343,53
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Editor(s): Schroeder, Jonathan E. Series: Routledge Interpretive Marketing Research. Num Pages: 390 pages, 26 black & white illustrations, 9 black & white tables, 23 black & white halftones, 3 bla. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 164 x 27. Weight in Grams: 738. . 2015. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 47,79
Quantità: 5 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 88,75
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook.Organised into four perspectives - cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects.This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer's lives and cultural discourse.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 322,87
Quantità: 1 disponibili
Aggiungi al carrelloBuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook.Organised into four perspectives - cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects.This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer's lives and cultural discourse.