Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 14,17
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 16,20
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Hennessey + Ingalls, Los Angeles, CA, U.S.A.
EUR 13,68
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloTrade Paperback. Condizione: Used - Very Good. The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. Very nice clean, tight copy free of any marks.
Da: Revaluation Books, Exeter, Regno Unito
EUR 17,85
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 1st edition. 142 pages. 9.50x8.50x0.50 inches. In Stock.
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 26,03
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 25,19
Convertire valutaQuantità: 15 disponibili
Aggiungi al carrelloCondizione: New. 2002. Illustrated. Perfect Paperback. . . . . .
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 18,69
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 30,49
Convertire valutaQuantità: 15 disponibili
Aggiungi al carrelloCondizione: New. 2002. Illustrated. Perfect Paperback. . . . . . Books ship from the US and Ireland.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 24,04
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: New.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 14,95
Convertire valutaQuantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware - Berufsbild und Stellung des Architekten sind im Wandel: Die Konkurrenz nimmt zu, Märkte werden enger. Immaterielle Leistungsprofile lassen sich durch Gebäude schwer bis gar nicht vermitteln. Es ist deshalb für den Architekten existentiell, neue Wege zu gehen: Öffentlichkeitsarbeit, Dienstleistungsmarketing, Branding - mit der überzeugenden Darstellung und Vermittlung von Architektenleistung gilt es, Arbeitsfelder und Marktpositionen neu zu bestimmen. Dieses Handbuch führt ein ins architekturgerechte Marketing und Kommunikationsdesign: den kreativen Verkauf von Architekturdienstleistungen. Die Darstellung exemplarischer Strategien illustriert das weite Spektrum der Möglichkeiten und zeigt zugleich Ansätze für die eigene Umsetzung. Nach Tätigkeiten in Architekturbüros in Köln und Dresden arbeitet Edgar Haupt seit 1992 für verschiedene Print- und Onlinemedien (u.a. DBZ, FAZ, BauNetz). Im Anschluss an das Studium Visuelle Kommunikation hat sich Manuel Kubitza 1995 als Designer in Köln selbständig gemacht.
Editore: Birkhäuser, Basel - Boston - Berlin,, 2002
ISBN 10: 3764365714 ISBN 13: 9783764365714
Lingua: Inglese
Da: Antiquariat Christoph Wilde, Düsseldorf, Germania
EUR 12,00
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrello1. Auflage. 126, (2) S. Orig.-Broschur. - Sehr guter Zustand innen und außen.