Editore: Springer Fachmedien Wiesbaden, 2024
ISBN 10: 3658445920 ISBN 13: 9783658445928
Lingua: Inglese
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 85,59
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing.Science now agrees that our brain works with two systems: an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for only around 5% of all decisions! The remaining 95% of the customer's brain has so far been largely neglected. There, decisions are made based on deeply anchored, unconscious patterns of behavior - the so-called 'behavior patterns'.Knowledge of behavior patterns makes it possible to finally understand online customer behavior in depth. This reveals the opportunity to specifically improve the user experience and make your business more successful.The contentbehavior patterns and how they can be used in the digital environmentimproving the user experience and your conversion ratelibrary of 117 behavior patterns from awareness to retentionframework for identifying suitable behavior patternsethical-moral limits of useThe translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. The author has subsequently revised the text further to refine the work stylistically and to make it more precise.
Da: medimops, Berlin, Germania
EUR 52,56
Convertire valutaQuantità: 2 disponibili
Aggiungi al carrelloCondizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Da: medimops, Berlin, Germania
EUR 52,56
Convertire valutaQuantità: 2 disponibili
Aggiungi al carrelloCondizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Da: Books Puddle, New York, NY, U.S.A.
EUR 117,74
Convertire valutaQuantità: 4 disponibili
Aggiungi al carrelloCondizione: New. 2024th edition NO-PA16APR2015-KAP.
Da: Majestic Books, Hounslow, Regno Unito
EUR 121,47
Convertire valutaQuantità: 4 disponibili
Aggiungi al carrelloCondizione: New. Print on Demand.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 124,06
Convertire valutaQuantità: 4 disponibili
Aggiungi al carrelloCondizione: New. PRINT ON DEMAND.