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Editore: Pearson College Div, 2002
ISBN 10: 0130411507ISBN 13: 9780130411501
Da: BookHolders, Towson, MD, U.S.A.
Libro
Condizione: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: second ] Publisher: Prentice Hall Pub Date: 9/3/2002 Binding: Hardcover Pages: 788 second edition.
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Nuovo - A partire da EUR 92,40
Usato - A partire da EUR 1,56
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Editore: Pearson, 2012
ISBN 10: 0132664259ISBN 13: 9780132664257
Da: Zoom Books Company, Lynden, WA, U.S.A.
Libro
Condizione: Good. Book is in good condition and may contain underlining or highlighting and minimal wear. The book can also include library labels. May not contain miscellaneous items (toys, dvds, etc). We offer 100% money back guarantee and fast customer support.
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Nuovo - A partire da EUR 66,02
Usato - A partire da EUR 6,32
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Editore: Prentice Hall, 1997
ISBN 10: 0131201158ISBN 13: 9780131201156
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Libro
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.86.
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Usato - A partire da EUR 6,36
Editore: Pearson 01/08/2002, 2002
ISBN 10: 0131105833ISBN 13: 9780131105836
Da: AwesomeBooks, Wallingford, Regno Unito
Libro
Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Usato - A partire da EUR 0,96
Editore: Prentice Hall of India, 2007
ISBN 10: 8120323092ISBN 13: 9788120323094
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Libro
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.1.
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Usato - A partire da EUR 7,23
Editore: Pearson College Div, 2007
ISBN 10: 0131888595ISBN 13: 9780131888593
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Libro
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.
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Nuovo - A partire da EUR 16,61
Usato - A partire da EUR 7,45
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Editore: Prentice Hall, 2007
ISBN 10: 013188865XISBN 13: 9780131888654
Da: HPB-Red, Dallas, TX, U.S.A.
Libro
Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
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Nuovo - A partire da EUR 67,10
Usato - A partire da EUR 4,81
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Editore: Pearson, 2007
ISBN 10: 0132336227ISBN 13: 9780132336222
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Libro
Condizione: VeryGood. Most items will be dispatched the same or the next working day.
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Usato - A partire da EUR 9,71
Editore: Pearson Education Limited, United Kingdom, Harlow, 2011
ISBN 10: 0273737872ISBN 13: 9780273737872
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. 'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management by Keller, given a global reach by Aperia and Georgson in this excellent European version, is surely the gold standard. This work is, quite simply, the best in its field.' John Murphy, founder of Interbrand. Develop your brand management skills with practical insights from the industry Strategic Brand Management: A European Perspective, 2nd edition, by Kevin Lane Keller, Tony Aperia, and Mats Georgson, aims to equip managers with the tools and understanding to be able to improve the long-term profitability of their brand strategy. This edition incorporates the latest thinking and developments from academics and industry professionals in the field, providing you with a balance of theory and practical knowledge. The chapters guide you systematically through the main topics, from the subject of brands to brand equity and strategic brand management, including the design and implementation of marketing programmes. The text also contains activities to guide your learning and teach you how to build, measure, and manage brand equity. The 2nd edition contains a range of updated features to accommodate your learning, including: Additional cases and examples from well-known European brands are included to appeal to students outside the US. New Brand Briefings spotlight brand management scenarios as experienced by real-life companies and organisations, showing you how brands are operated. Case studies for this edition include Google, Zara, & Ryanair Further coverage of channel management and B2B research on brands, compared to the previous edition. Combining practical insights with a strong theoretical foundation, this text will assist you in your day-to-day managerial decisions as well as long-term brand decisions. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Nuovo - A partire da EUR 97,30
Usato - A partire da EUR 7,08
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Editore: Prentice Hall, 2008
ISBN 10: 0273706322ISBN 13: 9780273706328
Da: medimops, Berlin, Germania
Libro
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Nuovo - A partire da EUR 97,32
Usato - A partire da EUR 4,07
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Editore: Pearson Education
ISBN 10: 8177584871ISBN 13: 9788177584875
Da: Books Puddle, New York, NY, U.S.A.
Libro
Condizione: Used.
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Usato - A partire da EUR 15,46
Editore: Pearson Education, 2008
ISBN 10: 8131719774ISBN 13: 9788131719770
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Libro
Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.59.
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Usato - A partire da EUR 22,46
Editore: by Kevin Keller (Author), 2013
ISBN 10: 0273779419ISBN 13: 9780273779414
Da: medimops, Berlin, Germania
Libro
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Usato - A partire da EUR 10,87
Editore: Pearson India, 2020
ISBN 10: 9353946131ISBN 13: 9789353946135
Da: Books in my Basket, New Delhi, India
Libro
Soft cover. Condizione: New. ISBN:9789353946135,Territorial restriction maybe printed on the book. This is an Int'l edition, ISBN and cover may differ from US edition, Contents same as US edition.
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Nuovo - A partire da EUR 13,78
Usato - A partire da EUR 36,05
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Editore: Prentice Hall, Upper Saddle River, NJ, 2003
Da: virtualrarities, San Francisco, CA, U.S.A.
Hardcover. Condizione: Near Fine. Second edition. Near Fine. Glossy Pictorial Hard Cover. Keller's Strategic Brand Management can be recommended as the reference source to all those concerned with building and managing brands. This is an exceptionally comprehensive treatment of the subject, full of valuable analytic and rich insights. Illustrated in b/w. Index. Covers show mild wear. Interior is clean, crisp, tight & bright, unmarked. xxvii, 788 pp. Approx. 7.25" x 9.5". Carefully shipped in secure parcel. Ask all questions; glad to respond.
ISBN 10: 9332542201ISBN 13: 9789332542204
Da: medimops, Berlin, Germania
Libro
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Editore: Pearson, 2019
ISBN 10: 1292314966ISBN 13: 9781292314969
Da: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Libro
Paperback. Condizione: very good. Used in very good condition. Fast Shipping and good customer service.
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Nuovo - A partire da EUR 34,97
Usato - A partire da EUR 32,60
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ISBN 10: 8129702541ISBN 13: 9788129702548
Da: BookHolders, Towson, MD, U.S.A.
Libro
Condizione: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Second Low Price ] [ Water Damage: SLIGHT, doesn't affect use ] Publisher: Pearson Custom Publishing Pub Date: 1/1/2003 Binding: Paperback Pages: 788 Second Low Price.
Editore: Pearson, 2019
ISBN 10: 0134892496ISBN 13: 9780134892498
Da: Wal-Store, Frisco, TX, U.S.A.
Libro
Paperback. Condizione: New. International / Global Edition. Softcover/Paperback.Same content as US Edition. 100% satisfaction guaranteed.
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Nuovo - A partire da EUR 47,10
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Editore: Pearson Education India, 2010
ISBN 10: 8131756890ISBN 13: 9788131756898
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Libro
Condizione: Good. Most items will be dispatched the same or the next working day.
Editore: Pearson College Div, 2002
ISBN 10: 0131216112ISBN 13: 9780131216112
Da: HPB-Red, Dallas, TX, U.S.A.
Libro
Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
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Usato - A partire da EUR 49,04
Editore: Eastern Economy Edition, 2008
ISBN 10: 8120335406ISBN 13: 9788120335400
Da: The Book Spot, Sioux Falls, SD, U.S.A.
Libro
Paperback. Condizione: New.
Paperback. Condizione: Like New. Like New. book.
Da: GoldBooks, Denver, CO, U.S.A.
Hardcover. Condizione: new. New Copy. Customer Service Guaranteed.
Editore: Financial Times Prentice Hall, 2012
ISBN 10: 0132664313ISBN 13: 9780132664318
Da: BookHolders, Towson, MD, U.S.A.
Libro
Condizione: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Fourth ] Publisher: Pearson Education, Inc. Pub Date: 1/1/2013 Binding: Hardcover Pages: 562 Fourth edition.
Editore: Machinery Industry Press, 2021
ISBN 10: 7111685768ISBN 13: 9787111685760
Da: liu xing, Nanjing JiangSu, JS, Cina
Libro
paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2021-08-01 Pages: 484 Publisher: Mechanical Industry Press. Professor Kevin Lane Keller's Strategic Brand Management is a leading book and classic textbook in the field of brand management.?It is widely praised by many business schools and corporate circles in the United States and the world.?The book systematically summarizes and elaborates on many issues related to brand strategic management. including why the brand is important. what the brand shows to.
Editore: Academic Internet Publishers, 2003
Da: Antiquariat Bookfarm, Löbnitz, Germania
Libro
Taschenbuch. 788 pages Edition from 2003. Ex-Library Book in good condition. Sprache: Englisch Gewicht in Gramm: 1330.
Data di pubblicazione: 1998
Da: LibreriaElcosteño, Ciudad de Buenos Aires, BA, Argentina
Tapa Blanda. Condizione: Bien. IMAGENES: En caso que no exista imagen de tapa. no dude en solicitarla. Ejemplar Usado, puede (o no) contener signos de uso como firma, anotaciones o subrayados, consultenos para mayor informacion del estado.
Editore: Pearson College Div, 2007
ISBN 10: 0132366320ISBN 13: 9780132366328
Da: Iridium_Books, DH, SE, Spagna
Libro
Condizione: Used - Good.