The role of Mobile Technology in Promoting E-Commerce In SMEs In Kenya

Lingua: inglese

Editore: LAP LAMBERT Academic Publishing Feb 2012, 2012

3847301985 / 9783847301981

Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

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Descrizione dell’articolo da parte del venditore

This item is printed on demand - it takes 3-4 days longer - Neuware -The study was done in 2009 and examined the role of mobile technology in promoting electronic commerce in small and medium enterprises in kenya. Mobile technology in kenya has expanded and the number of mobile subcribers grown since its introduction into the market. The research done in Nairobi`s markets of Gikomba and Marigiti gives the positive role played by the mobile technology which has had a great impact on the way SMES operate. The study found that while mobile technology was considered valuable to SMEs the penetration of Ecommerce was low.Trust and confidence has yet to be establshed in Electronic commerce yet the mobile phone has become3 an important tool for commerce. Internet services are low and used to get information on new technology and marketing skills.The use of mobile technology in kenya was considered by SMEs as essential in increasing their market while increasing contacts between the customers and suppliers while promoting greater efficiency. The mobile banking (Mpesa) and the use of SmS were considered to be important for Smes transactions. The study also showed that there is a gap in information for Smes that could be filled using mobile technology. 76 pp. Englisch.…

Codice articolo 9783847301981

Titolo
The role of Mobile Technology in Promoting E-Commerce In SMEs In Kenya
Autore
Jean Kimani
Editore
LAP LAMBERT Academic Publishing Feb 2012
Anno di pubblicazione
2012
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
3847301985
ISBN 13
9783847301981
Peso dell'articolo
131 grammi
Dimensioni
220x150x5 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 5 a 15 giorni lavorativi
Primo articoloEUR 23,00EUR 23,00
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BuchWeltWeit Ludwig Meier e.K.

Germania