Articoli correlati a Leading Product Development: The Senior Manager's...

Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise - Rilegato

Wheelwright, Steven C.; Clark, Kim B.

 
9780029344651: Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise

Sinossi

Covers pre-project planning, choosing projects that match the strategic objectives of the company, and determining project sequence, measurement, and incentives

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Informazioni sull'autore

Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School. He is coauthor of Revolutionizing Product Development (Free Press, 1992) and Dynamic Manufacturing with Robert H. Hayes (Free Press, 1988).

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