Articoli correlati a Marketing Management: Strategies and Programs
Sinossi
This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appendix on source of marketing information and integrates international dimensions throughout.
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Book by Guiltinan Joseph Paul Gordon W
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Marketing Management: Strategies and Programs
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780070489424. Codice articolo 9820546
Quantità: 1 disponibili
Foto dell'editore
Marketing Management: Strategies and Programs (McGraw-Hill Series in Marketing)
Editore:
McGraw-Hill Companies, 1991
ISBN 10: 0070489424
ISBN 13: 9780070489424
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Brossura
Da: Red's Corner LLC, Tucker, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: LikeNew. All orders ship by next business day! This is a used book. Grade 4 out of 5 points. Book may have wear due to handling. Has no markings on pages. May not include extra materials like access codes, CDs, accessories, etc. We are a small company and very thankful for your business! Codice articolo 4CNZEC0003NS
Quantità: 1 disponibili
Foto dell'editore
Marketing Management: Strategies and Programs (McGraw-Hill Series in Marketing)
Editore:
McGraw-Hill Companies, 1991
ISBN 10: 0070489424
ISBN 13: 9780070489424
Antico o usato
paperback
Da: HPB-Red, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_425523731
Quantità: 1 disponibili
Foto dell'editore
Marketing Management: Strategies and Programs (McGraw-Hill Series in Marketing)
Editore:
McGraw-Hill Companies, 1991
ISBN 10: 0070489424
ISBN 13: 9780070489424
Antico o usato
paperback
Da: HPB-Red, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_392033189
Quantità: 1 disponibili