Major Account Sales Strategy

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9780070511149: Major Account Sales Strategy

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success

Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle.

Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . .

  • Tailor your selling strategy to match each step in the client's decision-making process.
  • Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts.
  • Gain entry to accounts through many different windows of opportunity.
  • Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople.
  • Handle negotiations, concessions on price, and term agreements skillfully and effectively.
  • Offer the ongoing technical and maintenance support that keeps your major accounts yours.

From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Neil Rackham is founder and former president of Huthwaite, Inc. Huthwaite researches, consults, and provides seminars for more than 200 leading sales organizations around the world, including Xerox, IBM, and Citicorp. His academic background is in research psychology. It was at the University of Sheffield, England, that he began his research into sales effectiveness that resulted in SPIN. Rackham is the author of more than 50 articles and several books.

Contenuti:

  1. How Customers Make Decisions.
  2. Account Entry Strategy: Getting to Where It Counts.
  3. How to Make Your Customers Need You: Strategies for the
  4. Recognition of Needs Phase.
  5. Influencing the Customer's Choice: Strategies for Evaluation of Options Phase.
  6. Differentiation and Vulnerability: More About Competitive Strategy.
  7. Overcoming Final Fears: Strategies for the Resolution of Concerns Phase.
  8. Sales Negotiation: How to Offer Concessions and Agree on Terms.
  9. How to Ensure Continued Success: Implementation and Account Maintenance Strategies.
  10. Anatomy of a Sales Strategy.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Rackham, Neil
ISBN 10: 0070511144 ISBN 13: 9780070511149
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Rackham, Neil
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Descrizione libro McGraw-Hill Education. Hardcover. Condizione libro: New. 0070511144 In NEW, unread book in excellent condition. No nicks or tears on dust jacket that has clean, straight edges. MoNeY Back Guarantee!. Codice libro della libreria M-7-136

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Descrizione libro McGraw-Hill, 1989. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: How Customers Make Decisions. Account Entry Strategy: Getting to Where It Counts. How to Make Your Customers Need You: Strategies for the Recognition of Needs Phase. Influencing the Customer's Choice: Strategies for Evaluation of Options Phase. Differentiation and Vulnerability: More About Competitive Strategy. Overcoming Final Fears: Strategies for the Resolution of Concerns Phase. Sales Negotiation: How to Offer Concessions and Agree on Terms. How to Ensure Continued Success: Implementation and Account Maintenance Strategies. Anatomy of a Sales Strategy. Codice libro della libreria ABE_book_new_0070511144

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Descrizione libro McGraw-Hill Education, 1989. Hardcover. Condizione libro: New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Codice libro della libreria 9039349

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Descrizione libro McGraw-Hill Education - Europe, United States, 1989. Paperback. Condizione libro: New. Repr.. 232 x 148 mm. Language: English . Brand New Book. This book features an arsenal of shrewd tactics and winning strategies to make you a major account sales success. Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client - these are the keys to success when you need to nail down major accounts. Now, for the first time, here s a book of practical, proven-effective strategies and tactics for the entire major account sales cycle.Based on Neil Rackham s exhaustive research, the strategies you ll find here will enable you to: tailor your selling strategy to match each step in the client s decision-making process; ensure that you won t lose your customers because you ll know the psychology of the buyer and how to respond to their doubts; gain entry to accounts through many different windows of opportunity; deal with competitive situations, take on bigger competitors, and win using strategies that the author s meticulous research shows are employed by the most successful salespeople; handle negotiations, concessions on price, and term agreements skillfully and effectively; and, offer the ongoing technical and maintenance support that keeps your major accounts yours. From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy . Codice libro della libreria AA39780070511149

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Rackham, Neil
Editore: McGraw-Hill Education - Europe, United States (1989)
ISBN 10: 0070511144 ISBN 13: 9780070511149
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Descrizione libro McGraw-Hill Education - Europe, United States, 1989. Paperback. Condizione libro: New. Repr.. 232 x 148 mm. Language: English . Brand New Book. This book features an arsenal of shrewd tactics and winning strategies to make you a major account sales success. Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client - these are the keys to success when you need to nail down major accounts. Now, for the first time, here s a book of practical, proven-effective strategies and tactics for the entire major account sales cycle.Based on Neil Rackham s exhaustive research, the strategies you ll find here will enable you to: tailor your selling strategy to match each step in the client s decision-making process; ensure that you won t lose your customers because you ll know the psychology of the buyer and how to respond to their doubts; gain entry to accounts through many different windows of opportunity; deal with competitive situations, take on bigger competitors, and win using strategies that the author s meticulous research shows are employed by the most successful salespeople; handle negotiations, concessions on price, and term agreements skillfully and effectively; and, offer the ongoing technical and maintenance support that keeps your major accounts yours. From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy . Codice libro della libreria AA39780070511149

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Descrizione libro McGraw-Hill, U.S.A., 1989. Hardcover. Condizione libro: New. 1st Edition. Codice libro della libreria 0025472

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Descrizione libro Mcgraw Hill Publishers. Condizione libro: New. Brand New. Codice libro della libreria 0070511144

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