Articoli correlati a Internet Business Models and Strategies: Text and Cases
Sinossi
Afuah and Tucci’s Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Contenuti
Part I – The Internet
Chapter 1. Introduction and Overview
Chapter 2. Overview of Internet Technology and Value Network
Chapter 3. Competitive Landscape-Changing Properties of the Internet
Part II – Components, Linkages, Dynamics, and Evaluation of Business Models
Chapter 4. Components of a Business Model
Chapter 5. Dynamics of Business Models (rewritten new chapter)
Chapter 6. Taxonomy of Internet Business Models (new)
Chapter 7. Value Configurations and the Internet
Chapter 8. Valuing and Financing an Internet Start-Up
Chapter 9. Appraisals of Internet Business Models (expanded into new chapter)
Part III – The Role of Competitive and Macro Environments
Chapter 10. Competitive and Macro Environments
Part IV – Applying the Concepts, Models, and Tools
Chapter 11. The General Manager and the Internet
Chapter 12. Sample Analysis of an Internet Business Model Case
Part V – Cases
Case 1. Broadcast.com
Case 2. Webvan: Reinventing the Milkman
Case 3. Reflect.com: Burn the Ship (new)
Case 4. VerticalNet
Case 5. Live READS: Valuing an e-Book Startup (new)
Case 6. Beyond Interactive
Case 7. Hotmail: Free email for sale
Case 8 GMBuyPower
Case 9 iVillage
Case 10 eBay, Inc.
Case 11 Microsoft: X-Box online (new)
Case 12 Sun Microsystems
Case 13 Oscar: The Open Source Car Project (new)
Case 14 E*trade: “A lust for being different” (new)
Case 15 RIM: Blackberry: Wireless e-mail…the killer App? (new)
Case 16 Sprint PCS: Winning the Wireless War? (new)
Case 17 Napster: The Giant Online Pirate Bazaar? (new)
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMcGraw-Hill Higher Education
- Data di pubblicazione2003
- ISBN 10 0071151230
- ISBN 13 9780071151238
- RilegaturaCopertina rigida
- LinguaInglese
- Numero edizione2
- Numero di pagine480
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Condizioni: molto buonoMay have limited writing in cover...
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Internet Business Models and Strategies: Text and Cases
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McGraw-Hill Companies, 2002
ISBN 10: 0071151230
ISBN 13: 9780071151238
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Internet Business Models and Strategies : Text and Cases
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ISBN 10: 0071151230
ISBN 13: 9780071151238
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Internet Business Models and Strategies: Text and Cases
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Internet Business Models and Strategies: Text and Cases
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Mcgraw-Hill Higher Education, 2003
ISBN 10: 0071151230
ISBN 13: 9780071151238
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Internet Business Models and Strategies: Text and Cases
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McGraw Hill Higher Education, 2002
ISBN 10: 0071151230
ISBN 13: 9780071151238
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Hardcover. Condizione: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-208-453
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Internet Business Models and Strategies: Text and Cases
Editore:
McGraw Hill Higher Education, 2002
ISBN 10: 0071151230
ISBN 13: 9780071151238
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Da: Ammareal, Morangis, Francia
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Hardcover. Condizione: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-208-452
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