Sinossi
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior
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Informazioni sugli autori
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.
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Consumer Behavior
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Mcgraw Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
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Consumer Behavior and Marketing Strategy
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Paperback. Condizione: Very Good. Consumer Behavior and Marketing Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780071259354
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Consumer Behavior and Marketing Strategy
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Consumer Behavior
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Consumer Behavior
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Mcgraw Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
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Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. CD missing. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780071259354. Codice articolo 8724273
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Consumer Behavior 8Ed (Ie) (Pb 2008)
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Mcgraw Hill Higher Education, 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354
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