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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program - Rilegato
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"Strategic Database Marketing" is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely new market challenges, the second edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering recently developed tools and resources, including the Internet, loyalty programs, customer-specific marketing, and more.
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Book by Arthur M Hughes
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Strategic Database Marketing:
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00103406354
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Strategic Database Marketing:
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00105661400
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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Da: Greenworld Books, Arlington, TX, U.S.A.
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Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Codice articolo GWV.0071351825.VG
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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
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McGraw-Hill (edition 2), 2000
ISBN 10: 0071351825
ISBN 13: 9780071351829
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Da: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condizione: Very Good. 2. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0071351825-11-1-29
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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Editore:
McGraw-Hill Education - Europe, 2000
ISBN 10: 0071351825
ISBN 13: 9780071351829
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Rilegato
Da: World of Books Inc, Montgomery, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardback. Condizione: Good. Offers a resource to explain database marketing from the customer's point of view. This edition explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering various tools and resources, including the Internet, loyalty programs, customer-specific marketing, and more. Codice articolo CIN0071351825G
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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Editore:
McGraw-Hill Education - Europe, 2000
ISBN 10: 0071351825
ISBN 13: 9780071351829
Antico o usato
Rilegato
Da: World of Books Inc, Montgomery, IL, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardback. Condizione: Very Good. Offers a resource to explain database marketing from the customer's point of view. This edition explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering various tools and resources, including the Internet, loyalty programs, customer-specific marketing, and more. Codice articolo CIN0071351825VG
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Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Editore:
McGraw-Hill Companies, The, 2000
ISBN 10: 0071351825
ISBN 13: 9780071351829
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP105473031
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Strategic Database Marketing: the Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Editore:
McGraw-Hill Companies, The, 2000
ISBN 10: 0071351825
ISBN 13: 9780071351829
Antico o usato
Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 2nd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 2200298-6
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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0071351825I4N00
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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0071351825I4N00
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