ISBN: 9780071351829 - strategic database marketing: the masterplan for starting and managing a profitable customer-based marketing program (13 risultati)

Hardback. Condizione: Good. Offers a resource to explain database marketing from the customer's point of view. This edition explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering various tools and resources, including the Internet, loyalty programs, customer-specific marketing, and more.…

Hardback. Condizione: Very Good. Offers a resource to explain database marketing from the customer's point of view. This edition explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering various tools and resources, including the Internet, loyalty programs, customer-specific marketing, and more. …

Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Hardcover. Condizione: Very Good. 2. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardback. Condizione: Good. Offers a resource to explain database marketing from the customer's point of view. This edition explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering various tools and resources, including the Internet, loyalty programs, customer-specific marketing, and more.…

Hardback. Condizione: Very Good. Offers a resource to explain database marketing from the customer's point of view. This edition explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering various tools and resources, including the Internet, loyalty programs, customer-specific marketing, and more. …

Condizione: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Condizione: Good. 2nd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Condizione: Very Good. Condizione sovraccoperta: Very Good. DJ has edge wear, minor creases, minor scratches, rubbed corners/spine. Boards have edge wear, rubbed corners/spine. No writing. Very good. Book.

Condizione: Very Good. : Este libro, 'Strategic Database Marketing', es una guía completa para entender y aplicar el marketing de bases de datos desde la perspectiva del cliente. En su segunda edición, el autor, Arthur M. Hughes, explica cómo calcular el RFM (Alcance, Frecuencia, Monetario) y cubre herramientas y recursos recientemente desarrollados, como Internet y los programas de fidelización. El libro está dirigido a profesionales y académicos del ámbito empresarial y económico, y ofrece estrategias para gestionar programas de marketing rentables y centrados en el cliente. EAN: 9780071351829 Tipo: Libros Categoría: Negocios y Economía Título: Strategic Database Marketing Autor: Arthur M. Hughes Editorial: McGraw-Hill Publishing Co. Idioma: en Páginas: 400 Formato: tapa dura.…

Encuadernación de tapa dura. Condizione: Muy bien. X2203B01209. 767 g. 440 pp. Cartoné con sobrecubierta. Estado, muy bien. Economía, negocios. La estrategia de márqueting con datos, in English.