Sinossi
Afuah and Tucci’s Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies.
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Contenuti
Part I – The Internet
Chapter 1. Introduction and Overview
Chapter 2. Overview of Internet Technology and Value Network
Chapter 3. Competitive Landscape-Changing Properties of the Internet
Part II – Components, Linkages, Dynamics, and Evaluation of Business Models
Chapter 4. Components of a Business Model
Chapter 5. Dynamics of Business Models (rewritten new chapter)
Chapter 6. Taxonomy of Internet Business Models (new)
Chapter 7. Value Configurations and the Internet
Chapter 8. Valuing and Financing an Internet Start-Up
Chapter 9. Appraisals of Internet Business Models (expanded into new chapter)
Part III – The Role of Competitive and Macro Environments
Chapter 10. Competitive and Macro Environments
Part IV – Applying the Concepts, Models, and Tools
Chapter 11. The General Manager and the Internet
Chapter 12. Sample Analysis of an Internet Business Model Case
Part V – Cases
Case 1. Broadcast.com
Case 2. Webvan: Reinventing the Milkman
Case 3. Reflect.com: Burn the Ship (new)
Case 4. VerticalNet
Case 5. Live READS: Valuing an e-Book Startup (new)
Case 6. Beyond Interactive
Case 7. Hotmail: Free email for sale
Case 8 GMBuyPower
Case 9 iVillage
Case 10 eBay, Inc.
Case 11 Microsoft: X-Box online (new)
Case 12 Sun Microsystems
Case 13 Oscar: The Open Source Car Project (new)
Case 14 E*trade: “A lust for being different” (new)
Case 15 RIM: Blackberry: Wireless e-mail…the killer App? (new)
Case 16 Sprint PCS: Winning the Wireless War? (new)
Case 17 Napster: The Giant Online Pirate Bazaar? (new)
Product Description
Book by Afuah Allan Tucci Christopher L Tucci Christopher
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Condizione: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: second ] Publisher: McGraw-Hill/Irwin Pub Date: 8/14/2002 Binding: Paperback Pages: 496 second edition. Codice articolo 6445805
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Internet Business Models and Strategies: Text and Cases
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