Crafting and Executing Strategy: Text and Readings - Brossura

Thompson, Arthur A., Jr.

Brossura

ISBN 10: 0072518766 ISBN 13: 9780072518764

Casa editrice: Irwin Professional Pub, 2001

Riassunto

Thompson/Strickland has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why . Thompson s coverage of Michael Porter s classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.

Su questo libro

Product Description

Book by Thompson Arthur A Jr Strickland III A J

Dettagli dell?edizione

• Editore: Irwin Professional Pub
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0072518766
• ISBN 13: 9780072518764
• Rilegatura: Copertina flessibile
• Numero di pagine: 22
• Contatto del produttore: non disponibile