Articoli correlati a Marketing Management Text and Cases
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Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.
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Contenuti
I Introduction
1.Marketing Strategy – An Overview
2.Callaway Golf Company
3.Tesco Plc
II Creating Value
4. Creating Value
5. Freemarkets OnLine
6. Xerox: Book-In-Time
7. Freeport Studio
8. Omnitel Pronto Italia
III Choosing Customers
9. Target Market Selection and Product Positioning
10. Warner-Lambert Ireland: Niconil
11. TIVO
12. New Beetle
13. Aqualisa Quartz: Simply a Better Shower
14. Documentum, Inc.
IV Communicating Value
15. Integrated Marketing Communications
16. Guru.com
17. Colgate-Palmolive Company: The Precision Toothbrush
18. Launching the BMW Z3 Roadster
19. Mountain Dew: Selecting New Creative
V Going to Market
20. Going to Market
21. Ring Medical
22. HP Consumer Products Business Organization: Distributing Printers via the Internet
23. Goodyear: The Aquatred Launch
24. Merrill Lynch: Integrated Choice
25. Avon.com (A)
VI Capturing Value
26. Pricing: A Value Based Approach
27. Pricing and Market making on the Internet
28. Coca-Cola’s New Vending Machine (A): Pricing To Capture Value, or Not?
29. Tweeter etc.
30. DHL Worldwide Express
VII Branding
31. Brands and Branding
32. Charles Schwab Corp.: Introducing A New Brand
33. Heineken N.V.: Global Branding and Advertising
34. UNICEF
35. Steinway & Sons: Buying a Legend (A)
VIIIManaging Customers for Profits
36. Note on Customer Management
37. Fabtek (A)
38. Hunter Business Group: Team TBA
39. Harrah’s Entertainment Inc.
IX Sustaining Value
40. Sustaining Value
41. Koc Holding: Arcelik White Goods
42. KONE: The MonoSpace Launch in Germany
43. H-E-B Own Brands
44. Zucomor S.A.: Global Competition in Argentina
45. Dell – New Horizons
Product Description
Book by Lal Rajiv Quelch John Rangan V Kasturi
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Marketing Management Text and Cases
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Marketing Management Text and Cases
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Marketing Management Text and Cases
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Condizione: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: McGraw-Hill/Irwin Pub Date: 4/23/2004 Binding: Hardcover Pages: 512 first edition. Codice articolo 6731069
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