Articoli correlati a Principles & Practice Of Marketing
Sinossi
Principles and Practice of Marketing has long been recognised as providing an authoritative and comprehensive introduction to the study of marketing. This third edition of the best selling introductory marketing textbook has been fully revised, retaining the rigour, clarity and readable style that has helped to make it so successful.
The new edition features a brand new chapter on the Internet and Online Marketing, bringing the text fully up-to-date with recent developments in e-commerce. Students are provided with numerous examples, new contemporary cases and questions, and the addition of Internet Exercises in each chapter allows students to explore marketing in more detail over the web. There is also expanded coverage of marketing ethics and relationship marketing integrated throughout the book. The new edition will be supported with an Online Learning Centre website, providing lecturers and students with a comprehensive range of downloadable teaching and learning materials to accompany the book. This will include extra case material from the UK, Eire and Europe, self-test questions, lecture and revision notes, weblinks and more.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Compra nuovo
Visualizza questo articolo
EUR 41,75
GRATIS per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiAltre edizioni note dello stesso titolo
Risultati della ricerca per Principles & Practice Of Marketing
Immagini fornite dal venditore
Principles and Practice of Marketing
Editore:
McGraw-Hill Inc.,US, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antico o usato
Softcover
Da: Bookbot, Prague, Repubblica Ceca
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Fair. Unterschrift / Widmung ohne Bezug; Leichte Risse; Gebogener Buchrücken; Hat Beilage. Featuring more case studies, a special chapter on direct marketing and a more colourful design, this new edition of Principles and Practice of Marketing will build on the success of the earlier editions. Codice articolo 04593a79-11a6-463b-9c46-498a727836fa
Quantità: 1 disponibili
Immagini fornite dal venditore
Principles and Practice of Marketing
Editore:
McGraw-Hill Inc.,US, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antico o usato
Softcover
Da: Bookbot, Prague, Repubblica Ceca
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Fine. Bent spine. Featuring more case studies, a special chapter on direct marketing and a more colourful design, this new edition of Principles and Practice of Marketing will build on the success of the earlier editions. Codice articolo bc28cb56-dec9-41ba-8408-7a24f2ff4923
Quantità: 1 disponibili
Foto dell'editore
Principles and Practice of Marketing, 3rd Ed.
Editore:
McGraw-Hill Inc.,US, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antico o usato
Paperback
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Codice articolo CHL1892884
Quantità: 1 disponibili
Foto dell'editore
Principles and Practices of Marketing
Editore:
McGraw-Hill Inc.,US, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antico o usato
Brossura
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. CD Missing. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-F-036-01624
Quantità: 1 disponibili
Foto dell'editore
Principles and Practice of Marketing
Editore:
McGraw-Hill Education, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 53126682-20
Quantità: 1 disponibili
Foto dell'editore
Principles and Practice of Marketing, 3rd Ed.
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Principles and Practice of Marketing, 3rd Ed. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780077096137
Quantità: 2 disponibili
Foto dell'editore
Principles and Practice of Marketing, 3rd Ed.
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780077096137
Quantità: 2 disponibili
Foto dell'editore
Principles and Practice of Marketing, 3rd Ed.
Editore:
McGraw-Hill Inc.,US, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antico o usato
Paperback
Da: Brit Books, Milton Keynes, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Codice articolo 4247594
Quantità: 1 disponibili
Foto dell'editore
Principles and Practice of Marketing, 3rd Ed.
Editore:
McGraw-Hill Education, 2001
ISBN 10: 0077096134
ISBN 13: 9780077096137
Antico o usato
Paperback
Da: Greener Books, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo mon0001931351
Quantità: 1 disponibili
Foto dell'editore
Principles and Practice of Marketing
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780077096137. Codice articolo 9559068
Quantità: 1 disponibili