Perché alcune persone sembrano avere sempre nuove idee mentre altre di pari intelligenza non ne hanno mai? Il Pensiero Laterale è la descrizione originale di Edward de Bono di cosa sia il pensiero laterale, come funzioni e come usarlo per sviluppare il proprio potenziale di pensiero e risoluzione dei problemi. Pubblicato per la prima volta nel 1967 come The Use of Lateral Thinking, questo classico bestseller internazionale rimane rilevante per l'apprendimento, la risoluzione dei problemi e il pensiero creativo oggi come quando fu pubblicato per la prima volta. De Bono sostiene che il pensiero verticale convenzionale spesso inibisce la nostra capacità di risolvere i problemi e di elaborare nuove idee. Quindi dimostra che il pensiero laterale è un modo molto più semplice e naturale per generare idee semplici, solide ed efficaci e offre una guida su come sviluppare la propria capacità di pensare lateralmente. Il pensiero laterale è una tecnica che chiunque può imparare e da cui può trarre beneficio.
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Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.
In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.
www.debono.com
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Paperback. Condizione: new. Paperback. Edward de Bono's bestselling introduction to the art of lateral thinkingWhy do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono's original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving.First published in 1967 as The Use of Lateral Thinking, this classic international bestseller remains as relevant to learning, problem solving and creative thinking today as when it was first published. De Bono argues that conventional vertical thinking often inhibits our ability to solve problems and come up with new ideas. He then shows that lateral thinking is a far easier and more natural way to generate simple, sound and effective ideas and offers guidance on how to develop your own ability to think laterally. Lateral thinking is a technique that anyone can learn and benefit from. Why do some people always seem to have new ideas while others of equal intelligence never do? This book offers the portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780091955021
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Paperback. Condizione: New. Why do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono's original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving.First published in 1967 as The Use of Lateral Thinking, this classic international bestseller remains as relevant to learning, problem solving and creative thinking today as when it was first published. De Bono argues that conventional vertical thinking often inhibits our ability to solve problems and come up with new ideas. He then shows that lateral thinking is a far easier and more natural way to generate simple, sound and effective ideas and offers guidance on how to develop your own ability to think laterally. Lateral thinking is a technique that anyone can learn and benefit from. Codice articolo LU-9780091955021
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