A Framework for Marketing Management - Brossura

Kotler, Philip T.

Brossura

ISBN 10: 0130185256 ISBN 13: 9780130185259

Casa editrice: Pearson, 2000

Riassunto

For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.

Su questo libro

Product Description:

Book by Kotler Philip

Su questa edizione

• Editore: Pearson
• Data di pubblicazione: 2000
• ISBN 10: 0130185256
• ISBN 13: 9780130185259
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 352