For undergraduate or first year MBA students.
This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
EUR 10,68 per la spedizione da Regno Unito a Italia
Destinazione, tempi e costiDa: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780130491756. Codice articolo 8657898
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780130491756. Codice articolo 8657891
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780130491756. Codice articolo 8657892
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780130491756. Codice articolo 8678778
Quantità: 1 disponibili
Da: Ammareal, Morangis, Francia
Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-660-335
Quantità: 1 disponibili
Da: Ammareal, Morangis, Francia
Softcover. Condizione: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Couverture légèrement déchirée. Salissures sur la tranche. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisa ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Slightly creased cover. Slightly torn cover. Stains on the edge. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo F-125-446
Quantità: 1 disponibili