The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
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Book by Schiffman Leon G Kanuk Leslie Lazar
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GRATIS per la spedizione in U.S.A.
Destinazione, tempi e costiDa: Wonder Book, Frederick, MD, U.S.A.
Condizione: Very Good. Very Good condition. Fifth edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Codice articolo G04B-03251
Quantità: 1 disponibili
Da: AwesomeBooks, Wallingford, Regno Unito
Hardcover. Condizione: Very Good. Consumer Behavior This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780136690030
Quantità: 1 disponibili
Da: Bahamut Media, Reading, Regno Unito
Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780136690030
Quantità: 1 disponibili
Da: a2zbooks, Burgin, KY, U.S.A.
Hardcover. Condizione: Very Good. 5th Edition. Text appears clean, has a stamp and black mark on the fly page. Cover in excellent condition Quantity Available: 1. ISBN: 0136690033. ISBN/EAN: 9780136690030. Pictures of this item not already displayed here available upon request. Inventory No: 1560754237. Codice articolo 1560754237
Quantità: 1 disponibili