Sinossi
This comprehensive and practical book provides an introduction to visual merchandising. The most complete book of its type on the market, it is clearly written and contains a wealth of photographs and drawings from most major retailers. A companion CD-ROM provides a wealth of resource materials. This book about retail displays and merchandising focuses on every aspect of visual merchandising (not just fashion apparel), covering facilities design, display forms, materials and props, lighting, color, and visual themes. It describes how the small retailer can energize their displays without spending alot of capital, and presents examples of successful retail merchandising. For visual merchandisers, other display personnel, and owners/managers of retail outlets.
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Dalla quarta di copertina
The latest edition of this widely used textbook features a wealth of new and improved content. Every aspect of the field is covered, ranging from basic theories of visual merchandising and facilities design to the most recent innovations being utilized by professionals working in the field.
Features of the revision include:- Three completely new chapters
- Chapter 10: Energizing the Specialty Boutique
- Chapter 12: Graphics in Today's Retail Environment
- Chapter 15: Creating an Overall Design Concept From Inception to Conclusion
- A totally new complement of photographs that reflect the work of today's visual merchandisers and facility designers
- Sixteen pages of full-color that excitingly depict the works of masters in the field
- A host of Profiles throughout the text that represent various retail organizations that have distinguished themselves through visual presentation
- An In The News segment at the conclusion of each chapter featuring reprints of articles that have made the news in professional journals
- Internet exercises that teach the users how to explore a wealth of websites to solve merchandising and design problems
- Ancillary materials including PowerPoint presentations and an exciting new video to accompany the book
Contemporary Visual Merchandising and Environmental Design provides professional advice and guidance to those aspiring to enter the field or for retailers wishing a better understanding of visual merchandising and design, and how it may improve their own establishments.
Product Description
Book by Diamond Jay Diamond Ellen
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Contemporary Visual Merchandising and Environmental Design
Da: Bibliomadness, Worthington, MA, U.S.A.
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Soft cover. Condizione: Very Good. Very good condition. Minimal wear. Clean and tight. No writing or marking. Codice articolo 3891
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Contemporary Visual Merchandising and Environmental Design
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ISBN 10: 0130988847
ISBN 13: 9780130988843
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Condizione: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Codice articolo 3IIXY90001DR_ns
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Contemporary Visual Merchandising and Environmental Design
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Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. A few small marks or stains to the page edges/pages. Codice articolo wbb0021758774
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Contemporary Visual Merchandising and Environmental Design
Editore:
Pearson Education, Limited, 2003
ISBN 10: 0130988847
ISBN 13: 9780130988843
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. 3rd. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 19276747-20
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Contemporary Visual Merchandising and Environmental Design; 3rd Edition
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Pearson Prentice Hall, Upper Saddle River, N.J., 2004
ISBN 10: 0130988847
ISBN 13: 9780130988843
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Da: a2zbooks, Burgin, KY, U.S.A.
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Softcover. Condizione: Very Good. Condizione sovraccoperta: No Dust Jacket. Third Edition. Some shelf and corner wear with the corners beginning to curl. Text appears clean. Has bookstore Stickers on the Spine and Back Cover. Binding is tight and solid in very good condition. Good study copy. Looks Nice. Size: 28 cm. 362 pp. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Art & Design; ISBN: 0130988847. ISBN/EAN: 9780130988843. Dewey Code: 659.1/5 22. Pictures of this item not already displayed here available upon request. Inventory No: 1561005442. Codice articolo 1561005442
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