Contemporary Visual Merchandising And Environmental Design - Brossura

Diamond, Jay; Diamond, Ellen

Brossura

ISBN 10: 0131730037 ISBN 13: 9780131730038

Casa editrice: Pearson College Div, 2006

Riassunto

Examines every aspect of visual merchandising—from point-of-purchase display to signage—and has become the trusted resource for professionals. Rich with photographs and illustrations, the book discusses the fundamentals of good design, how to take a project from concept to completion, and unique strategies for transforming mundane stores into shops full of charm, distinction and visual excitement. This edition features two new chapters, the latest trends in visual merchandising, examples from retailers of every size and a DVD in every copy.  Introduces a practical approach to designing display windows that is authored by an industry professional; Amy Meadows, Manager of Visual Marketing, Marshall Fields. Examines the role of advertising, special events and publicity in the success of various retail operations. A new DVD explores the field of visual merchandising and provides readers with illustrations of the industry. Gives readers a comprehensive look at all areas of visual merchandising, including:  point-of purchase display; graphics in the retail environment; signage; and more! Visual merchandising professionals.

Su questo libro

Product Description

Book by Diamond Jay Diamond Ellen

Dettagli dell?edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2006
• ISBN 10: 0131730037
• ISBN 13: 9780131730038
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 4
• Numero di pagine: 357