Strategic Management: A Casebook - Brossura

Crossan, Mary M.; Bansal, Pratima; Killing, J. Peter; White, Roderick E.; Zietsma, Charlene

Brossura

ISBN 10: 013206667X ISBN 13: 9780132066679

Casa editrice: Prentice Hall, 2011

Riassunto

This text supports Strategy and Policy courses by providing high-quality, class-tested cases with the underlying theme of a general manager facing issues of strategy formulation and implementation, strategic change, and personal action. Cases include those from the Richard Ivey School of Business, Harvard Business School, IMD, and independent sources.

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Strategic Management: A Casebook 8^th edition BCC

Now in its eighth edition, Strategic Management: A Casebook presents class-tested, carefully crafted cases in which you ll discover the ways general managers formulate and implement strategic policy.

All the cases in this book deal with problems facing general managers. Based on real situations . the cases progress from analysis (what are the key elements in this firm s situation?) through desired action (what should be done?) to detailed implementation (how should it be done?).

This casebook can be used alone or in conjunction with Strategic Analysis and Action by Mary Crossan and her author team.

Dettagli dell'edizione

• Editore: Prentice Hall
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 013206667X
• ISBN 13: 9780132066679
• Rilegatura: Copertina flessibile
• Numero di pagine: 396
• Contatto del produttore: non disponibile
• Persona responsabile: Pearson; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; Italia