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This text focuses on the major decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of an organization and the needs and opportunities of the marketplace. It applies marketing thinking to products and services, consumer and industrial markets, profit and nonprofit organizations, domestic and foreign companies, small and large firms, manufacturing and middlemen businesses, and low-tech and high-tech industries. Boxed exhibits in the texts have been classified and colour-coded into four groups - strategies, marketing concepts and tools, marketing environment and trends, and companies and industries. The book also includes material on local marketing, category management, total quality improvement programmes, trade shows, and building a marketing culture. There are statistics and analyses of new trends and developments in the environment, a discussion of strategic marketing, a description of developments in marketing planning, organization, implementation and control. The growing use of computers, telecommunications and other new technologies in improving marketing planning and performance is also covered.
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Book by Kotler Philip
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Marketing Management
Editore:
Pearson Higher Education, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Antico o usato
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Da: Hamelyn, Madrid, M, Spagna
Valutazione del venditore 4 su 5 stelle
Condizione: Muy bueno. : Este libro, 'Marketing Management: Analysis, Planning, Implementation and Control', es una guía completa sobre la gestión de marketing. Escrito por Philip Kotler, se centra en las decisiones que los gerentes de marketing y la alta dirección enfrentan para armonizar los objetivos y recursos de la organización con las necesidades y oportunidades del mercado. El libro aplica el pensamiento de marketing a productos y servicios, mercados de consumo e industriales. Esta edición, la séptima, presenta una organización optimizada del contenido, material actualizado y nuevos ejemplos que reflejan los últimos desarrollos del mercado. EAN: 9780135634790 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Management Autor: Philip Kotler Editorial: Prentice-Hall Idioma: en Páginas: 816 Formato: tapa blanda. Codice articolo Happ-2023-12-01-758a80c1
Quantità: 1 disponibili
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Marketing Management : Analysis, Planning, Implementation, and Control
Editore:
Pearson Education, Limited, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 7th. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP9396097
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Marketing Management: Analysis, Planning, Implementation and Control
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:0135634792. Codice articolo 9563598
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Marketing Management: Analysis, Planning, Implementation and Control
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:0135634792. Codice articolo 9556661
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Marketing Management: Analysis, Planning, Implementation and Control
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
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Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo wbs3960006566
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Marketing Management: Analysis, Planning, Implementation and Control
Editore:
Prentice-Hall 01/03/1991, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
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Da: AwesomeBooks, Wallingford, Regno Unito
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Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780135634790
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Foto dell'editore
Marketing Management: Analysis, Planning, Implementation and Control
Editore:
Prentice-Hall 01/03/1991, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Antico o usato
Brossura
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780135634790
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Marketing Management : Analysis, Planning, Implementation, and Control
Editore:
Pearson Education, Limited, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 7th. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP9396097
Quantità: 1 disponibili
Foto dell'editore
Marketing Management : Analysis, Planning, Implementation, and Control
Editore:
Pearson Education, Limited, 1991
ISBN 10: 0135634792
ISBN 13: 9780135634790
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 7th. Used book that is in clean, average condition without any missing pages. Codice articolo 18083478-6
Quantità: 1 disponibili
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Marketing Management: Analysis, Planning, Implementation and Control
Da: Studibuch, Stuttgart, Germania
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paperback. Condizione: Gut. 816 Seiten; 9780135634790.3 Gewicht in Gramm: 3. Codice articolo 766016
Quantità: 1 disponibili