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Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
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Marketing Management: Analysis, Planning, Implementation and Control
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9780137228515. Codice articolo 9611076
Quantità: 1 disponibili
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.45. Codice articolo G0137228511I3N00
Quantità: 1 disponibili
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: Wonder Book, Frederick, MD, U.S.A.
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Condizione: Good. Good condition. 8th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Codice articolo K14A-03536
Quantità: 1 disponibili
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: Wonder Book, Frederick, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Very Good condition. 8th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Codice articolo F12B-00942
Quantità: 1 disponibili
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Marketing Management
Da: Hamelyn, Madrid, M, Spagna
Valutazione del venditore 4 su 5 stelle
Condizione: Bueno. : La octava edición de este clásico mundial destaca las tendencias y desarrollos más recientes en marketing global. Enfatiza la importancia del trabajo en equipo entre el marketing y todas las demás funciones del negocio; introduce nuevas perspectivas en la planificación estratégica exitosa del mercado; y presenta ejemplos adicionales de empresas de acción creativa, centrada en el mercado y orientada al cliente. Kotler subraya la importancia de las computadoras, las telecomunicaciones y otras nuevas tecnologías para mejorar la planificación y el rendimiento del marketing. EAN: 9780137228515 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Management Autor: Philip Kotler Editorial: Pearson Idioma: en Páginas: 816 Formato: tapa dura. Codice articolo Happ-2025-08-27-ebcb0b43
Quantità: 1 disponibili
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: Library House Internet Sales, Grand Rapids, OH, U.S.A.
Valutazione del venditore 4 su 5 stelle
Hardcover. Condizione: Good. No Jacket. Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance. Piece(s) of the spine missing. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Codice articolo 123511029
Quantità: 1 disponibili
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: SecondSale, Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00075646008
Quantità: 1 disponibili
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: SecondSale, Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00076210585
Quantità: 2 disponibili
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: The Maryland Book Bank, Baltimore, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
hardcover. Condizione: Very Good. 8th. Used - Very Good. Codice articolo 4-GG-5-0167
Quantità: 1 disponibili
Foto dell'editore
Dirección de Marketing. Edición actualizada
Editore:
Prentice Hall, 1994
ISBN 10: 0137228511
ISBN 13: 9780137228515
Antico o usato
Encuadernación de tapa blanda
Da: Tik Books ME, Madrid, Spagna
Valutazione del venditore 4 su 5 stelle
Encuadernación de tapa blanda. Condizione: Bien. M561. Prentice Hall - 861pp Incluye nuevos apartados sobre: Marketing online y comercio electrónico. L. Codice articolo 679664
Quantità: 1 disponibili