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Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Editore:
Prentice Hall (edition 8th), 1994
ISBN 10: 0137228511
ISBN 13: 9780137228515
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Hardcover. Condizione: Fair. 8th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Codice articolo 0137228511-7-1
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00076210585
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condizione: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Codice articolo 00090120952
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.45. Codice articolo G0137228511I3N00
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: The Maryland Book Bank, Baltimore, MD, U.S.A.
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hardcover. Condizione: Very Good. 8th. Used - Very Good. Codice articolo 4-GG-5-0167
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Foto dell'editore
Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Editore:
Prentice Hall (edition 8th), 1994
ISBN 10: 0137228511
ISBN 13: 9780137228515
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Rilegato
Da: BooksRun, Philadelphia, PA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Fair. 8th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Codice articolo 0137228511-7-18
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: HPB-Red, Dallas, TX, U.S.A.
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hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_423833449
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Marketing Management : Analysis, Planning, Implementation, and Control
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Pearson Education, Limited, 1993
ISBN 10: 0137228511
ISBN 13: 9780137228515
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. 8th. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 55019211-6
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Marketing Management : Analysis, Planning, Implementation, and Control
Editore:
Pearson Education, Limited, 1993
ISBN 10: 0137228511
ISBN 13: 9780137228515
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Rilegato
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 8th. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 15827999-75
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Da: Library House Internet Sales, Grand Rapids, OH, U.S.A.
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Hardcover. Condizione: Good. No Jacket. Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance. Piece(s) of the spine missing. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Codice articolo 123511029
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