Articoli correlati a Strategic Brand Management: Lessons for Winning Brands...
Sinossi
Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Deborah Roedder John is the Curtis L. Carlson Chair in Marketing at the Carlson School of Management, University of Minnesota. She is an expert in consumer behavior and branding, known for her research on brand extensions, brand dilution, and brand measurement. Professor John teaches courses in brand management in MBA, undergraduate, and executive-education programs.
Carlos J. Torelli is Professor of Business Administration at the University of Illinois at Urbana-Champaign. He is well known for his research on cross-cultural psychology and global branding strategies. Professor Torelli teaches courses in brand management and global branding in MBA, undergraduate, and executive-education programs across the globe.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Risultati della ricerca per Strategic Brand Management: Lessons for Winning Brands...
Foto dell'editore
Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
Editore:
Oxford University Press, 2017
ISBN 10: 0190646004
ISBN 13: 9780190646004
Antico o usato
Paperback
Da: booksdeck, Santa clara, CA, U.S.A.
Valutazione del venditore 3 su 5 stelle
Paperback. Condizione: Very Good. Item Condition: Very Good. Minor writing/highlights on a few pages only. Binding of the book is perfect. Free tracking with same day shipping! Codice articolo 4244|9780190646004
Compra usato
EUR 24,87
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Strategic Brand Management: Le
Editore:
Oxford University Press, 2017
ISBN 10: 0190646004
ISBN 13: 9780190646004
Antico o usato
Brossura
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00108971545
Compra usato
EUR 26,17
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Strategic Brand Management : Lessons for Winning Brands in Globalized Markets
Editore:
Oxford University Press, Incorporated, 2017
ISBN 10: 0190646004
ISBN 13: 9780190646004
Antico o usato
Brossura
Da: Better World Books: West, Reno, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 57046319-75
Compra usato
EUR 26,38
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Strategic Brand Management : Lessons for Winning Brands in Globalized Markets
Editore:
Oxford University Press, Incorporated, 2017
ISBN 10: 0190646004
ISBN 13: 9780190646004
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 57046319-75
Compra usato
EUR 26,38
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Immagini fornite dal venditore
Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
Editore:
Oxford University Press, 2017
ISBN 10: 0190646004
ISBN 13: 9780190646004
Antico o usato
Brossura
Da: Austin Goodwill 1101, Austin, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. Book shows general signs of use and handling. May have light wear on the cover or edges and minimal writing or highlighting. Binding remains tight, and pages are clean and readable. Codice articolo CTXV.0190646004.G
Compra usato
EUR 26,20
Spedizione EUR 2,88
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
Editore:
Oxford University Press, 2017
ISBN 10: 0190646004
ISBN 13: 9780190646004
Antico o usato
paperback
Da: CampusBear, Coppell, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good. Complete and fully usable. All pages present and readable, binding intact. Expect highlighting, underlining, or margin notes. Cover and spine may show wear, creasing, edge or corner damage, and shelf marks. May include library or previous-owner markings and stickers. Access codes, CDs, DVDs, and other bundled supplements may not be included and should be assumed used or missing unless the listing explicitly states otherwise. Codice articolo D3303C00213U
Compra usato
EUR 29,83
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
Editore:
Oxford University Press, 2017
ISBN 10: 0190646004
ISBN 13: 9780190646004
Antico o usato
Paperback
Prima edizione
Da: Textbooks_Source, Columbia, MO, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Codice articolo 002122916U
Compra usato
EUR 31,21
Spedizione EUR 3,48
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 3 disponibili
Immagini fornite dal venditore
Strategic Brand Management : Lessons for Winning Brands in Globalized Markets
Editore:
Oxford University Press, 2017
ISBN 10: 0190646004
ISBN 13: 9780190646004
Antico o usato
Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 30559685-5
Compra usato
EUR 65,77
Spedizione EUR 2,30
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 3 disponibili
Foto dell'editore
Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
Da: GoldBooks, Denver, CO, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo 87Q65_64_0190646004
Compra nuovo
EUR 89,57
Spedizione EUR 4,79
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili
Foto dell'editore
Strategic Brand Management: Lessons for Winning Br Format: Paperback
Da: INDOO, Avenel, NJ, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Brand New. Codice articolo 9780190646004
Compra nuovo
EUR 94,79
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: Più di 20 disponibili