Da: Textbooks_Source, Columbia, MO, U.S.A.
Prima edizione
Paperback. Condizione: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Da: booksdeck, Santa clara, CA, U.S.A.
Paperback. Condizione: Very Good. Item Condition: Very Good. Minor writing/highlights on a few pages only. Binding of the book is perfect. Free tracking with same day shipping!
Da: Universitätsbuchhandlung Herta Hold GmbH, Berlin, Germania
EUR 12,00
Quantità: 4 disponibili
Aggiungi al carrelloV, 218 p. Hardcover. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch.
Da: Goodbooks Company, Springdale, AR, U.S.A.
Condizione: good. Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.
Condizione: New.
Condizione: As New. Unread book in perfect condition.
Editore: MUNICIPALIDAD DE CORDOBA, 1986
Da: BAKU LIBROS, Madrid, M, Spagna
Prima edizione
EUR 19,80
Quantità: 1 disponibili
Aggiungi al carrelloEncuadernación de tapa blanda. Condizione: Excelente. 1ª Edición. CONCURSO DE POESIA HOMENAJE A ALFREDO MARTINEZ HOWARD. ALEJANDRO WITTEK, MARCELO TORELLI, CARLOS ALBERTO ECHEGOY, DORA BEATRIZ LOPEZ, LILIANA LEVIN, LEONILDO PRAGLIA. EDITORIAL: MUNICIPALIDAD DE CORDOBA. AÑO: 1986. EXCELENTE ESTADO.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Condizione: New.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 53,64
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
EUR 50,51
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New.
EUR 50,75
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: California Books, Miami, FL, U.S.A.
EUR 69,93
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 53,23
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 58,54
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Condizione: New.
EUR 36,70
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Wie Neu. Zustandsbeschreibung: leichte Lagerspuren/minor shelfwear. A Cultural Approach to Building Iconic Brands. This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets. Readers will learn about how culture shapes consumer needs and preferences, the impact of foreign political and economic factors on companies, the influence of international competition, and how to segment markets based on cultural factors. Drawing from novel theoretical insights in social psychology, cultural psychology, marketing, and management, the book provides a broad theoretical foundation for understanding the impact of culture on both global and ethnic branding decisions, and particularly so for devising branding strategies aimed at creating iconic brands that can resonate with today's consumers, who tend to be more multicultural. XVII,199 Seiten mit 8 Farb- und 17 s/w-Abb., broschiert (Palgrave Macmillan 2024). Statt EUR 56,70. Gewicht: 354 g - Softcover/Taschenbuch.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 78,12
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2024. Paperback. . . . . .
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. 1st ed. 2024 edition NO-PA16APR2015-KAP.
Da: Revaluation Books, Exeter, Regno Unito
EUR 90,65
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 216 pages. 9.25x6.10x0.46 inches. In Stock.
Da: Kennys Bookstore, Olney, MD, U.S.A.
EUR 95,72
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2024. Paperback. . . . . . Books ship from the US and Ireland.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 104,18
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 120,35
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 120,88
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 64,19
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets.Readers will learn about how culture shapes consumer needs and preferences, the impact of foreign political and economic factors on companies, the influence of international competition, and how to segment markets based on cultural factors.Drawing from novel theoretical insights in social psychology, cultural psychology, marketing, and management, the book provides a broad theoretical foundation for understanding the impact of culture on both global and ethnic branding decisions, and particularly so for devising branding strategies aimed at creating iconic brands that can resonate with today's consumers, who tend to be more multicultural.
Da: preigu, Osnabrück, Germania
EUR 59,30
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Globally-Minded Marketing | A Cultural Approach to Building Iconic Brands | Carlos J. Torelli (u. a.) | Taschenbuch | xvii | Englisch | 2024 | Springer | EAN 9783031508110 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 127,57
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 128,32
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Num Pages: 193 pages, 5 black & white illustrations, biography. BIC Classification: JFFS; KJC; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 256. . 2015. Paperback. . . . .