Torelli carlos j (69 risultati)

Paperback. Condizione: Very Good. Item Condition: Very Good. Minor writing/highlights on a few pages only. Binding of the book is perfect. Free tracking with same day shipping.

Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

paperback. Condizione: Good. Complete and fully usable. All pages present and readable, binding intact. Expect highlighting, underlining, or margin notes. Cover and spine may show wear, creasing, edge or corner damage, and shelf marks. May include library or previous-owner markings and stickers. Access codes, CDs, DVDs, and other bundled supplements may not be included and should be assumed used or missing unless the listing explicitly states otherwise. …

Paperback. Condizione: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

V, 218 p. Hardcover. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

paperback. Condizione: VeryGood. A copy that may have been read, very minimal wear and tear. May have a remainder mark.

Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: Wie Neu. Zustandsbeschreibung: leichte Lagerspuren/minor shelfwear. A Cultural Approach to Building Iconic Brands. This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets. Readers will learn about how culture shapes consumer needs and preferences, the impact of foreign political and economic factors on companies, the influence of international competition, and how to segment markets based on cultural factors. Drawing from novel theoretical insights in social psychology, cultural psychology, marketing, and management, the book provides a broad theoretical foundation for understanding the impact of culture on both global and ethnic branding decisions, and particularly so for devising branding strategies aimed at creating iconic brands that can resonate with today's consumers, who tend to be more multicultural. XVII,199 Seiten mit 8 Farb- und 17 s/w-Abb., broschiert (Palgrave Macmillan 2024). Statt EUR 56,70. Gewicht: 354 g - Softcover/Taschenbuch.…

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Condizione: New. 2024. Paperback. . . . . .

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New. 1st ed. 2024 edition NO-PA16APR2015-KAP.

Paperback. Condizione: Brand New. 216 pages. 9.25x6.10x0.46 inches. In Stock.

Condizione: New. 2024. Paperback. . . . . . Books ship from the US and Ireland.

paperback. Condizione: VeryGood. A copy that may have been read, very minimal wear and tear. May have a remainder mark.

Taschenbuch. Condizione: Neu. Globally-Minded Marketing | A Cultural Approach to Building Iconic Brands | Carlos J. Torelli (u. a.) | Taschenbuch | xvii | Englisch | 2024 | Springer | EAN 9783031508110 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Condizione: New. Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Num Pages: 193 pages, 5 black & white illustrations, biography. BIC Classification: JFFS; KJC; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 256. . 2015. Paperback. . . . .…

Condizione: As New. Unread book in perfect condition.

Condizione: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets. Readers will learn about how culture shapes consumer needs and preferences, the impact of foreign political and economic factors on companies, the influence of international competition, and how to segment markets based on cultural factors. Drawing from novel theoretical insights in social psychology, cultural psychology, marketing, and management, the book provides a broad theoretical foundation for understanding the impact of culture on both global and ethnic branding decisions, and particularly so for devising branding strategies aimed at creating iconic brands that can resonate with today¿s consumers, who tend to be more multicultural.…

Condizione: New.

Condizione: New.