The contents of this book are based on the HBS course “New Product Development: An Analytical Approach.” The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book’s objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.
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Book by Dolan Robert J
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Da: HPB-Red, Dallas, TX, U.S.A.
paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_392303729
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0201526271I5N00
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Da: AwesomeBooks, Wallingford, Regno Unito
Paperback. Condizione: Very Good. Managing the New Product Development Process: Cases and Notes This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780201526271
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Da: Bahamut Media, Reading, Regno Unito
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780201526271
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Da: Anybook.com, Lincoln, Regno Unito
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780201526271. Codice articolo 8532353
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Da: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780201526271. Codice articolo 9607924
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Da: Duru Media, Tallahassee, FL, U.S.A.
paperback. Condizione: Fine. Codice articolo 01KVGMXHTA2J4NR
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Da: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.
Paperback. Condizione: good. Prompt Shipment, shipped in Boxes, Tracking PROVIDED; Good paperback with creasing, nicked, and prompt shipping with tracking. Codice articolo lower19psd023
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Da: Book Gurus, Tallahassee, FL, U.S.A.
paperback. Condizione: Very Good. Codice articolo 01KX3R86H6R62XD
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Da: BennettBooksLtd, Los Angeles, CA, U.S.A.
paperback. Condizione: New. In shrink wrap. Looks like an interesting title! Codice articolo Q-0201526271
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