9780201526271 - managing the new product development process: cases and notes di dolan, robert j. (9 risultati)
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Da: HPB-Red, Dallas, TX, U.S.A.HPB-Red
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 4,47
EUR 3,25 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
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Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Discreto
EUR 8,02
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Da: Anybook.com, Lincoln, Regno UnitoAnybook.com
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 3,02
EUR 15,90 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780201526271.
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Da: Anybook.com, Lincoln, Regno UnitoAnybook.com
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Discreto
EUR 3,02
EUR 15,90 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780201526271.
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Da: Duru Media, Tallahassee, FL, U.S.A.Duru Media
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Ottimo
EUR 17,46
EUR 2,60 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
paperback. Condizione: Fine.
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Da: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.Robinson Street Books, IOBA
Contatta il venditoreVenditore con 4 stelleMembro dell’associazione: IOBA
Condizione: Usato - Buono
EUR 13,40
EUR 8,24 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Paperback. Condizione: good. Prompt Shipment, shipped in Boxes, Tracking PROVIDED; Good paperback with creasing, nicked, and prompt shipping with tracking.
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Da: Book Gurus, Tallahassee, FL, U.S.A.Book Gurus
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Molto buono
EUR 83,84
EUR 2,60 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
paperback. Condizione: Very Good.
- Altre immagini
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Da: Antiquariat Peda, Landsberg, Hohenthurm, SA, GermaniaAntiquariat Peda
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 17,87
EUR 70,10 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
23 cm , Softcover / Paperback. Condizione: Gut. VIII, 392 S. : Ill., graph. Darst., Zustand: Exemplar in gutem Zustand, Ränder und / oder Cover etwas berieben. Text / Sprache: Englisch , The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that…a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book`s objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making. 1. New Product Development. Note 1: Matching the Process of Product Development to Its Context. Case 1: New York Life Insurance Company: Pension Department. Case 2: Sealed Air Corporation. Case 3: Henkel Group: Umbrella Branding and Globalization Decisions. 2. Market-Based Guidelines for Product Design and Positioning. Note 2: Concept Testing. Note 3: Perceptual Mapping-A Manager`s Guide. Note 4: Conjoint Analysis: A Manager`s Guide. Case 4: Techsonic Industries, Inc.: Humminbird-New Products. Case 5: MSA: The Software Company: Planning the AMAPS Product Line. Case 6: Strategic Industry Model: Emergent Technologies. 3. Formulating the Market Introduction Strategy. Note 5: Researching and Monitoring Consumer Markets. Note 6: Industrial Market Research: Beta Test Site Management. Case 7: Johnson Wax: Enhance (A), Johnson Wax: Enhance (B). Case 8: Cumberland Metal Industries: Engineered Products Division, 1980. Case 9: General Mills, Inc.: Yoplait Custard-style Yogurt (A), General Mills, Inc.: Yoplait Custard-style Yogurt (B). 4. Managing the Dynamics of Product Line Evolution. Note 7: The House of Quality. Case 10: Barco Projection Systems (A): Worldwide Niche Marketing 13955A ISBN 0201526271 Sprache: Englisch Gewicht in Gramm: 540.
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Da: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 90,06
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paperback. Condizione: New. In shrink wrap. Looks like an interesting title.
