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Marketing classics: A selection of influential articles
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0205129242I3N00
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Marketing classics: A selection of influential articles
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0205129242I3N00
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Marketing Classics : A Selection of Influential Articles
Editore:
Allyn & Bacon, Incorporated, 1990
ISBN 10: 0205129242
ISBN 13: 9780205129249
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 56829111-6
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Marketing classics: A selection of influential articles
Da: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.
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Condizione: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Codice articolo GWSVV.0205129242.G
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Marketing classics: A selection of influential articles
Da: Book Express (NZ), Shannon, Nuova Zelanda
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Paperback. Condizione: Good. 578 pages. Light tanning This 25th-anniversary-edition of Marketing Classics represents a culminatio n of the most important articles published in the field. Each article has been s elected for the contribution it has made, and the impact it has had in bringing a new way of thinking into marketing theory and practice. Eleven new articles ha ve been added in such topical areas as marketing ethics, global marketing strate gy, service quality and technology diffusion. Articles of enduring interest by n oted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth and Philip Kotler are retained. The articles are divided into four Marketing Philosophy; Buyer and Market Behaviour; Marketing Strategy; and Competitive Marketing Programmes. Codice articolo 6557q
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Marketing Classics: A Selection of Influential Articles
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:0205129242. Codice articolo 8959644
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