Service Is Front Stage: We Are All in Services... More or Less ! - Rilegato

Teboul, James

 
9780230006607: Service Is Front Stage: We Are All in Services... More or Less !

Sinossi

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

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Informazioni sull?autore

JAMES TEBOUL is a professor at INSEAD, France in the field of Operations and Service Management. His main areas of research are supply chain management, quality management and management of services. Teboul has been the Director of the INSEAD International Executive Programme and a consultant to industrial & service organizations. He is a member of the editorial board of the International Journal of Service Industry Management and a leading business author and expert.

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Altre edizioni note dello stesso titolo

9781349282494: Service is Front Stage: Positioning Services for Value Advantage

Edizione in evidenza

ISBN 10:  1349282499 ISBN 13:  9781349282494
Casa editrice: Palgrave Macmillan, 2016
Brossura