The Objects of Affection: Semiotics and Consumer Culture - Rilegato

Berger, Arthur Asa

Rilegato

ISBN 10: 0230103723 ISBN 13: 9780230103726

Casa editrice: Palgrave Macmillan, 2010

Riassunto

'A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.

Su questo libro

Informazioni sull?autore

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

Dettagli dell?edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 2010
• ISBN 10: 0230103723
• ISBN 13: 9780230103726
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 198
• Contatto del produttore: non disponibile