The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan - Rilegato

 
9780230296831: The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

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Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

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Informazioni sull?autore

Fred K. Beard, University of Oklahoma, USA Stephen Brown, University of Ulster, Northern Ireland Shintaro Okazaki, Universidad Autónoma de Madrid, Spain Charles R. 'Ray' Taylor, Villanova University, USA

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9781349334001: The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan

Edizione in evidenza

ISBN 10:  1349334006 ISBN 13:  9781349334001
Casa editrice: Palgrave Macmillan, 2013
Brossura