Articoli correlati a The Spot: The Rise of Political Advertising on Television
Sinossi
Political advertising on television represents a form of persuasion scarcely thirty years old. Already, however, the short thirty-to-sixty-second political commercial, or polispot, has developed both distinct rhetorical modes and distinct visual styles. The polispot has also grown to dominate political campaigns in this country, especially in the large states and in national presidential elections. For example, of the $29 million in federally allotted campaign funds spent by Ronald Reagan and Jimmy Carter in 1980, fully half went into political advertising, mainly on television.
The Spot is a rich, provocative examination of the polispot form. It begins with the first spot use of television in the Eisenhower-Stevenson campaign of 1952 and carries through to the Reagan advertising and marketing campaign of 1980 (and, prospectively, of 1984). It discusses such famous—and infamous—examples of political television advertising as Richard Nixon's "Checkers," Lyndon Johnson's "Daisy" spot, and Gerald Ford's "Feelin' Good About America" series.
The book contains interviews of the chief media practitioners and political marketers and analyzes the effects of their handiwork on the outcome of campaigns. Scores of storyboards and illustrations from key campaigns are also analyzed, each according to the authors' pioneering typology of the five polispot rhetorical modes.
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L'autore
Edwin Diamond was Professor of Journalism at New York University, where he directed the News Study Group, and was media columnist for New York magazine.
Product Description
Book by Diamond Edwin Bates Stephen
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The Spot: The Rise of Political Advertising on Television
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MIT Press, 1984
ISBN 10: 0262040751
ISBN 13: 9780262040754
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Spot, The: Rise of Political Advertising on Television
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Hardcover. First ition edition. Good/No Jacket (32057) . Hardcover, good condition, w. smwht slanted, ltly compressed sp, ltly bumped corners. Ltly tanned p. edges, sme lt spots. Fr ins hinge stressed, but intact. Tears on r. eps, 2 adjacent pp. A few scribbles, pencil markings. O/w cln and tight. 416. Codice articolo 32057
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The Spot: The Rise of Political Advertising on Television
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MIT Press (MA), Cambridge, MA, 1984
ISBN 10: 0262040751
ISBN 13: 9780262040754
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The Spot: The Rise of Political Advertising on Television
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Condizione: Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Codice articolo H07OS-00254
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The Spot : The Rise of Political Advertising on Television
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MIT Press, 1984
ISBN 10: 0262040751
ISBN 13: 9780262040754
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The Spot : The Rise of Political Advertising on Television
Editore:
MIT Press, 1984
ISBN 10: 0262040751
ISBN 13: 9780262040754
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Very Good. 1St Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 16826533-75
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SPOT. The Rise of Political Advertising on Television
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MIT Press (1984), Cambridge, MA, 1984
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ISBN 13: 9780262040754
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Cloth w/DJ. Condizione: VG/G. Black & White Photographs (illustratore). Cambridge, MA: MIT Press. VG/G. (1984). . Cloth w/DJ. 8vo., xiv, 416pp., Dj rubbed with some small tears; small hole in back e/p, ownership . Codice articolo BOOKS279823
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The Spot The Rise of Political Advertising on Television
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ISBN 13: 9780262040754
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Hardcover. Condizione: Near Fine. Condizione sovraccoperta: Near Fine. First Edition; First Printing. Red cloth, just a hint of edge rubbing, in like DJ. Now protected in a mylar jacket. ; 8vo 8" - 9" tall; 220 pages. Codice articolo 58667
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Hardcover. Condizione: UsedVeryGood. Hardcover; light fading, light shelf wear to exterior; otherwise contents i n very good condition with clean text, firm binding. Dust jacket, fading an d shelf wear, price clipped. Codice articolo 22153
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The spot : the rise of political advertising on television.
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Condizione: as new. Cambridge : The MIT Press, c1984. Hardcover. Dustjacket. xiv,416 pp. Condition : as new copy. ISBN 9780262040754. Keywords : , Codice articolo 236000
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