ISBN: 9780262040754 - the spot: the rise of political advertising on television (14 risultati)

Hardback. Condizione: Very Good. In this third edition of their classic study of the political commercial, or polispot, veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign.In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of truth boxes in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season.…

Hardcover. Condizione: Pages Clean, Binding Firm. Condizione sovraccoperta: Highly Edge & Shelfworn DJ. First Edition. Tears & creases along edges of DJ. Price clipped.

Hardcover. First ition edition. Good/No Jacket (32057) . Hardcover, good condition, w. smwht slanted, ltly compressed sp, ltly bumped corners. Ltly tanned p. edges, sme lt spots. Fr ins hinge stressed, but intact. Tears on r. eps, 2 adjacent pp. A few scribbles, pencil markings. O/w cln and tight. 416. …

Condizione: Very Good. 1St Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Condizione: Good. 1St Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Hardback. Condizione: Very Good. In this third edition of their classic study of the political commercial, or polispot, veteran media analysts Edwin Diamond and Stephen Bates reveal the backstage stories of the 1988 presidential campaign - the Ailes-Atwater media mastery, the Dukakis team's babel of TV voices, Willie Horton's transformation from convict to celebrity. The authors take a close critical look at the key political ads of 1988 and 1990, with particular attention to the subtexts directed at voters' racial attitudes and fears. They also preview the 30-second arguments and attacks of the 1992 media campaign.In a new chapter, Diamond and Bates examine the case against spots. They take a hard look at the societal ills that critics have blamed on TV campaigns, including mudslinging, misrepresentation, and malaise. They evaluate the proposals to ban or severely restrict the spot. They also assess the growing press scrutiny of TV campaigns, such as the use of truth boxes in newspapers. Their verdict on political ads will surprise many viewers - and cheer all friends of the First Amendment.As the media consultants and their handiwork grow more subtle and sophisticated, and as political campaigns increasingly exist only on the home screen, The Spot is an indispensable guide for the campaign season.…

Hard cover. Condizione: Fine in very good dust jacket. Sewn binding. Cloth over boards. Contains: Illustrations. Audience: General/trade. book is crisp, clean and tight, jacket has lith edge war, not price clipped, no markings.

Condizione: Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Cloth w/DJ. Condizione: VG/G. Cambridge, MA: MIT Press. VG/G. (1984). . Cloth w/DJ. 8vo., xiv, 416pp., Dj rubbed with some small tears; small hole in back e/p, ownership . Black & White Photographs (illustratore).

Hardcover. Condizione: Near Fine. Near Fine. First Edition; First Printing. Red cloth, just a hint of edge rubbing, in like DJ. Now protected in a mylar jacket. ; 8vo 8" - 9" tall; 220 pages.

Hardcover. Condizione: UsedVeryGood. Hardcover; light fading, light shelf wear to exterior; otherwise contents i n very good condition with clean text, firm binding. Dust jacket, fading an d shelf wear, price clipped.

Condizione: as new. Cambridge : The MIT Press, c1984. Hardcover. Dustjacket. xiv,416 pp. Condition : as new copy. ISBN 9780262040754. Keywords : .

Hardcover. Condizione: new. New Copy. Customer Service Guaranteed.

Hardcover. Condizione: New. In shrink wrap. Looks like an interesting title.