Research Methods in Business Studies: A Practical Guide - Brossura

Ghauri, Pervez N.; Gronhaug, Kjell

Brossura

ISBN 10: 0273651102 ISBN 13: 9780273651109

Casa editrice: Pearson College Div, 2002

Riassunto

The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. Key features and benefits of the book: *Explains the importance of methods and models to equip students with a systematic approach in thinking, executing and writing *Evaluates different qualitative and quantitative methods and their consequences on data collection and analysis so that students can choose the most appropriate research method for a given situation *Analyses the important differences between a common sense approach and valid scientific research *Offers clear guidelines about structuring clear, concise and relevant reports. About the authors: Dr Pervez Ghauri is Professor of International Business at Manchester School of Management, UMIST, UK. Dr Kjell Gronhaug is Professor of B

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Product Description

Book by Ghauri Pervez Gronhaug Kjell

Dettagli dell?edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2002
• Lingua: Inglese
• ISBN 10: 0273651102
• ISBN 13: 9780273651109
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 212
• Contatto del produttore: non disponibile
• Persona responsabile: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italia