Sinossi
Challenging traditional marketing concepts like the 4 Ps, Marketing Strategies examines the key factors affecting marketing in today's competitive business environment: sustainability, ethics, market orientation, the impact of technology and globalisation.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Calin Gurau is Professor of Marketing at GSCM-Montpellier Business School.
Dalla quarta di copertina
A new direction for marketing strategies!
Challenging traditional marketing concepts like the 4 Ps, Marketing Strategies examines the key factors affecting marketing in today's competitive business environment: sustainability, ethics, market orientation, the impact of technology and globalisation.
In this fully revised and updated second edition, Ashok Ranchhod and Calin Gurau provide excellent analysis for those who wish to explore new ways of looking at the marketing process in order to gain an edge over the competition.
Follow the signs to success!
Newly added topics in this edition include:
- Corporate Social Responsibility, climate change and responsible customer behaviour
- How Globalisation is impacting upon consumers and organisations
- The marketing audit and marketing performance measures (including the Triple Bottom Line)
- Social and Digital Marketing
Brand new case studies analysing internationally recognised companies (including Apple, Dyson, Marks & Spencer, Guinness and the Wal-Mart chain) provide real-world insights from a range of contemporary business perspectives.
Let Marketing Strategies show you the way
'Offers all I am interested in and what is important in today's marketing practice in one comprehensive textbook.'
Frans Plat, University of Maastricht
'This book continues to challenge existing theories of marketing, reaching into wider social areas such as globalisation and sustainability. It will continue to inspire and inform a new generation of students.'
Professor Helen Thomas, Research Director, London College of Fashion, University of the Arts, London
Ashok Ranchhod is Faculty Professor in Marketing at Southampton Business School.
Calin Gurau is Professor in Marketing at GSCM-Montpellier Business School, France.
Additional student support at www.pearsoned.co.uk/ranchhod
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Marketing Strategies: A Contemporary Approach
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Paperback. Condizione: Very Good. Marketing Strategies: A Contemporary Approach This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780273706748
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Marketing Strategies: a Contemporary Approach
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Pearson Education, Limited, 2007
ISBN 10: 0273706748
ISBN 13: 9780273706748
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Marketing Strategies: a Contemporary Approach
Editore:
Pearson Education, Limited, 2007
ISBN 10: 0273706748
ISBN 13: 9780273706748
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 42151209-6
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780273706748
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Marketing Strategies: A Contemporary Approach
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Marketing Strategies: A Contemporary Approach
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Marketing Strategies: A Contemporary Approach
Editore:
Prentice Hall/Financial Times, 2007
ISBN 10: 0273706748
ISBN 13: 9780273706748
Antico o usato
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Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780273706748. Codice articolo 9822594
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Marketing Strategies: A Contemporary Approach
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Softcover. Condizione: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -Taking a modern European perspective, "Marketing Strategies" examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. "Marketing Strategies" is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course. 416 pp. Englisch. Codice articolo INF1000032781
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Marketing Strategies: A Contemporary Approach
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ISBN 10: 0273706748
ISBN 13: 9780273706748
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Marketing Strategies
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Pearson Education Limited, GB, 2007
ISBN 10: 0273706748
ISBN 13: 9780273706748
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Paperback. Condizione: New. Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course. Codice articolo LU-9780273706748
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